Anaya Daniel

About

I am a recent Florida State University MBA graduate with a passion for marketing and a track record of being an effective leader. Throughout my college experience I have had the privilege of working with - Macys as a Digital Site Merchandising Intern - FSU Housing as a Resident Assistant for 3 years - Arrowhead Advertising (the FSU advertising competition team) as the Director for the Survey Team and the Digital/Social Team, and as a Presenter in the American Advertising Federations NSAC Competition - and SouthState Bank and FSU by participating in their case competition, earning 3rd place out of 17 teams Through these experiences, my classes, and other involvements I have fostered connections within my community, collaborated with cross-functional teams to complete projects, participated in research and used it to develop campaign strategies, and developed a leadership style that is compassionate and results-driven. These experiences have fostered my dedication to making a positive impact through research-based creative marketing strategies. Outside of my professional work, I consider myself a student of life. I am always seeking opportunities to expand my knowledge across industries and passions. My current interests are directed towards writing (copy & creative), developing multiple steams of income, and traveling the world. I believe in the power of networking and collaboration, and Im excited to connect with like-minded professionals who share a passion for advertising, marketing, and personal development.

Experience

• Resident Assistant · Florida State University08-01-2021 – 08-01-2024

  Inspect rooms before resident arrival to verify readiness and handle any last-minute details. Patrol the residential and communal areas to verify the safety and security of residents. Address student and residential problems to avoid escalation to maintain a peaceful and welcoming environment.

• Digital/Social Director, Strategy Team Member, Survey Team Director · Arrowhead Advertising, FSU NSAC Team08-01-2022 – 04-01-2023

  Lead the digital/social team to create social media executions that followed the strategy of our campaign and would resonate with our target. Developing the strategy for our campaign based on our research alongside the other directors. Lead the survey team as we conducted market research through developing and distributing surveys.

• Digital Site Merchandising Intern · Macy's06-01-2022 – 07-01-2022

  Analyzing the website in comparison to competitors to find potential improvements. Appropriately tagging products weekly before they go live on the website. Collaborating with interns across functions to find effective ways to enhance in-store experiences for consumers.

Education

• Florida State University - College of BusinessMaster of Business Administration - MBA, Business Administration and Management, General
• Florida State UniversityBachelor of Science - BS, Advertising

Similar talent on Pangea

Anaya D.Associate Banker | Ad 2 Tampa Bay Membership Chair | Advertising & Marketing SpecialistTampa, FLEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYKatherine H.Experienced MBA with expertise in digital marketingRaleigh, NCSamantha S.Experienced Marketing Specialist and Digital MarketerFort Lauderdale, FL