André Bento

About

With a Master's degree in Electrical, Electronics and Communications Engineering from Instituto Superior Técnico and a First Certificate in English from the University of Cambridge, this professional has a strong educational background. Their career spans various roles, including Senior Product Manager at EV Connect and Founder of Idea Shortcut. They also held positions at Velocix, where they managed the product line for Video Personalization & Ad Tech, and at DAZN Group, where they served as Head of Platforms for Data and Ad Tech, and later as a Senior Product Manager for Data and Ad Tech. Their experience includes defining strategies, managing roadmaps, controlling P&L, and collaborating with sales and marketing teams. They have a proven track record of driving efficiency, improving performance, and staying abreast of industry shifts and regulations.

Experience

• Senior Product Manager - Data · EV Connect09-01-2021

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• Founder · Idea Shortcut09-01-2021

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• Product Line Manager: Video Personalization & Ad Tech · Velocix09-01-2020 – 09-01-2021

  Velocix is a leading provider of software and managed services for telcos, cable operators and broadcasters. These providers use Velocix carrier-grade solutions to record, store, stream and monetize video, which they deliver to millions of viewers around the world. A key focus for the company and specifically to my role is making sure to deliver valuable, personalized video experiences for our customers. Role: Define the strategy, manage the roadmap and control the P&L for all personalization and ad tech initiatives. Manage, curate and grow global sales pipeline in collaboration with the sales organization. Support and collaborate with sales and marketing on product positioning, product value proposition, customer presentations, RFPs, SOWs and pricing. Aggregate customers' needs and desires by specifying the research needed to obtain market information. Assess market competition by comparing the company's product to competitors' products. Provide source data for product line communications by defining product marketing communication objectives.

• Head of Platforms - Data and Ad Tech · DAZN Group04-01-2020 – 09-01-2020

  DAZN is the first global pure-sport live and on-demand streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere. From the Premier League, NBA, La Liga, NFL, Serie A, WTA, and UFC, DAZN is at the heart of the broadcasting of the World-s major sports DAZN media properties include the world's largest video on demand sports platform with the DAZN Player present on over 1,800 news websites and also world's leading sports websites and apps, including Goal, Sporting News, Mackolik, Sahadan, Soccerway, Sportal, Match en Direct, Spox and Voetbalzone together they cover 26 territories and enable advertisers to reach and engage a global audience in excess of 250 million sports fans every month. Role: Key stakeholder for all solutions DAZN commercial & operations teams use. Work with Product team leads and key stakeholders to identify new products & features. Lead and line manage the team ensuring they deliver work on time and to a high standard that is aligned to DAZNs media strategy. Understand local team requirements and provide solutions drive efficiency and improve performance, set & measure KPIs and actively challenge legacy solutions / process. Establish dashboards & reporting solutions in place to enable media team to track performance against KPIs across all mediums we deliver advertising (website, app, video, OTT). Refine existing campaign management & performance reporting to cater for cross platform ad delivery. Develop RFPs for 3rd party technology, vet prospective vendors, and build POCs to identify best vendor and deliver ready-to-integrate solutions to other product teams. Keep abreast of advertising and data industry shifts, user data regulations.

• Senior Product Manager - Data and Ad Tech · DAZN Group11-01-2018 – 04-01-2020

  DAZN is the first global pure-sport live and on-demand streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere. From the Premier League, NBA, La Liga, NFL, Serie A, WTA, and UFC, DAZN is at the heart of the broadcasting of the World-s major sports DAZN media properties include the world's largest video on demand sports platform with the DAZN Player present on over 1,800 news websites and also world's leading sports websites and apps, including Goal, Sporting News, Mackolik, Sahadan, Soccerway, Sportal, Match en Direct, Spox and Voetbalzone together they cover 26 territories and enable advertisers to reach and engage a global audience in excess of 250 million sports fans every month. Role: Key stakeholder for all solutions DAZN commercial & operations teams use. Work with Product team leads and key stakeholders to identify new products & features. Lead and line manage the team ensuring they deliver work on time and to a high standard that is aligned to DAZNs media strategy. Understand local team requirements and provide solutions drive efficiency and improve performance, set & measure KPIs and actively challenge legacy solutions / process. Establish dashboards & reporting solutions in place to enable media team to track performance against KPIs across all mediums we deliver advertising (website, app, video, OTT). Refine existing campaign management & performance reporting to cater for cross platform ad delivery. Develop RFPs for 3rd party technology, vet prospective vendors, and build POCs to identify best vendor and deliver ready-to-integrate solutions to other product teams. Keep abreast of advertising and data industry shifts, user data regulations.

Education

• Instituto Superior TécnicoMaster's degree, Electrical, Electronics and Communications Engineering
• University of CambridgeFirst Certificate in English, N/A

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