Andrea DiNardo

About

Senior Brand & Content Strategist with 9+ years of experience developing and managing marketing strategies across a range of consumer, tech, and media brands including Etsy, eBay, and Condé Nast. My work has always been centered around meaningful connections between audiences and the brands they love. I'm passionate about storytelling and creative production—I love bringing human stories to life through content. A bit more about how I work: ✨ I develop strategies to make brands more human—I believe fostering an emotional connection with audiences is critical ✨ I'm highly collaborative—I love working, ideating, and socializing with a broad range of folks ✨ I work to foster a thriving team culture—I bring care, empathy, and understanding

Experience

• Senior Brand Marketing Manager · Valon02-01-2022 – 06-01-2023

  A fast-growing, Series B start-up in the mortgage space, offering modern mortgage servicing, lending, and insurance. The Role: • Sole owner and team lead driving end-to-end brand ideation, vision, strategy, and execution. • Partnered across 8+ stakeholders and 4+ departments (design, product, people, customer experience, and exec team), running workshops, research initiatives, and stakeholder interviews to inform brand direction. Leveraged insights to build out new brand guidelines and direction for the organization. • Responsible for the strategy and implementation of lifecycle communications to drive adoption and recapture. • Led the content team including development of all content strategy, production, and publication. Mentored junior team members by expanding content mediums and strengthening content expertise.

• Brand Strategist, Social Media · Divvy Homes08-01-2020 – 02-01-2022

  A high-growth, Series D property tech start-up. The Role: • Led brand, content, and social media strategy, driving holistic ideation through implementation. Defined and maintained brand guidelines/best practices, empowering stakeholders and driving consistency. • Managed all content production from customer photography to brand videos. Developed creative direction, casting, and oversaw production, leading to 3 successful brand videos and customer a photography library. • SME on all content initiatives across the organization, involving cross-functional collaboration.

• Social Media and Digital Engagement Specialist · California Academy of Sciences01-01-2020 – 06-01-2020

  A scientific research institute and natural history museum. The Role: • Digital, content, and social media strategy lead across two internal brands: bioGraphic Magazine, an award-winning online publication exploring science and the natural world, and BigPicture, an international wildlife photography competition. • Developed brand identity and social strategy, defined KPIs, implemented reporting systems, and grew content offerings. • Partnered with internal stakeholders to run organic social media initiatives and influencer activations.

• Senior Account Executive / Consultant · Battenhall05-01-2019 – 01-01-2020

  A multi-award-winning communications agency. The Role: • Worked across clients including eBay, Google, and Condé Nast as a consultant and client lead, driving strategy through execution across organic social, paid social media, and digital content. Responsible for the success of 8 enterprise-level clients. • Responsible for social listening insights/reporting to inform strategy and crisis comms/management.

• Social Media and Content Manager · Alfred05-01-2018 – 05-01-2019

  An award-winning PR and communications agency. The Role: • Built social media and content function from the ground up. Served as agency leader and SME for ideation, strategy, campaign execution, and client/new business development, growing client base from 2 to 10. • Responsible for all things social media and content, including but not limited to: client relationships, social media channels, content production (video, design, photography), and influencer activity. • Worked across a range of lifestyle, CPG, and tech brands including Etsy, SodaStream, Amazon, and Neato Robotics.

• Content Producer · Freelance07-01-2016 – 05-01-2018

  • Worked as a sole content creator and producer, supporting clients from ideation to delivery, including short-form video content for social media, film trailers, a bi-weekly video series, and short promotional documentaries. • Clients included educational and research institutions, tech brands, and non-profit organizations. Responsible for: • Working with clients to develop a clear brief and define content goals • Exploring themes, contributors, and topics with clients and their internal stakeholders • Producing, filming, editing and delivering a range of short video content • Managing production budgets • Working with talent to contract and brief them • Working in the Adobe Creative Suite, specifically After Effects, to create animated text and graphics • Color-correcting and sound mixing all content

• Social Media and Community Manager · Provenance02-01-2015 – 11-01-2015

  A blockchain solution for supply chain transparency. The Role: • Managed all social media channels, email marketing, the company blog, community engagement, and content development/production. Content included GIFS, social-optimized video, photography, and blogs.

• Assistant Publicist · Think Jam04-01-2012 – 09-01-2014

  An award-winning film and entertainment marketing agency. The Role: • Managed film, theatre, and publishing campaigns with a focus on client and journalist relations and relationship management. • Major campaigns included Hunger Games, The Dark Knight Rises, Wicked the Musical, and clients such as Warner Bros, Fox, and Random House.

Education

• Goldsmiths, University of LondonBachelor's Degree, Media & Communications

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