Andrea Leon

About

Andrea is a brand strategist and designer based in Madrid, Spain, with a strong foundation in visual communication and strategic design. She earned a BA in Graphic Design from Taylor University (Class of 2020) and an MA in Branding & Visual Identity from IED Madrid (Class of 2021). Her professional journey spans corporate branding, digital marketing, and freelance creative direction, with a passion for strategic, data-driven design that resonates with audiences. Currently leading branding and social media marketing for businesses and professionals through VERONNA, delivering visually compelling, on-brand experiences across platforms.

Experience

• Media & Graphics Design Analyst · Accenture08-01-2025 – 08-01-2026

  I work in Accenture auditing and curating print and digital design assets, securing alignment with branding and visual guidelines. In parallel, I contribute to Accenture’s Creative Flex Studio, developing impactful graphics for internal initiatives, ensuring delivery of consistent, intuitive, and engaging visual solutions.

• Communications Manager: Branding & Events · Innovarum11-01-2021 – 08-01-2025

  As EU Communications Manager at Innovarum, I led the communication and dissemination strategies for EU-funded projects, ensuring impactful outreach and stakeholder engagement. I also managed Innovarum’s corporate branding and marketing, aligning visual identity, digital presence, and content strategies to strengthen the company's visibility and positioning in the bioeconomy and the agri-food innovation sector.

• Freelance Creative & Art Director · VERONNA05-01-2020 –

  At VERONNA Studio, I work as a freelance creative specialising in social media, branding, content creation, and visual strategy. I help brands define their identity and connect with their audience through thoughtful design, strategic storytelling, and engaging digital experiences.

• Digital Marketing Specialist · WOODENDOT07-01-2021 – 11-01-2021

  As a Digital Marketing Specialist at WOODENDOT, I contributed to developing and executing digital marketing strategies, enhancing the company's online presence, and engaging with the target audience through various digital channels.

• Graphic Designer · Brandcrops07-01-2021 – 11-01-2021

  As a Graphic Designer at Brandcrops, I worked on creating visual content that aligns with the company's branding, assisting in the development of marketing materials, and supporting design projects to enhance brand identity.

Education

• Taylor UniversityBachelor of Arts - BA, Graphic Design
• IED MadridMaster's degree, Branding & Visual Identity
• INESEM Business SchoolTraining, Digital Communication and Media/Multimedia

Similar talent on Pangea

Rocio D.Social Media Strategist & Creative Director | Content Systems, Storytelling, and PerformanceBarcelona, SpainPaula D.Being creative can be strategic ✨ | Social Media + Brand MarketerValencia, SpainMelanie D.Helping Brands Achieve Their Vision | Communications & Marketing | Future Art DirectorVictoria A.Multidisciplinary Marketing Expert | Creative Production, Digital Communications, Social, Paid Media, and CRM.Madrid, Spain