Radha Mathur

About

Marketing Leader with over 7 years of extensive tactical and management experience primarily in Growth, Performance and Product Marketing—in startup, agency, and corporate environments. Notable hands-on experience with M&As. Passionate about developing acquisition + lifecycle systems and loops, team building, and creating agile processes to increase revenue. My domain experience lies in DeFi, deAI, scaling DTC brands and restaurants.

Experience

• Member (Batch 5) · Safary2023-02-01 –
• Advisor, Growth · Multiple2021-01-01 –

  Avantis (Pantera, base) (Jan 2025 - Present) AMZ Prep (Oct 2024 - Feb 2025) ChainSafe Systems: Sprinter, web3.js (Sep 2024 - Nov 2024) SevenX Ventures (Aug 2022 - July 2023) Burgers n' Fries Forever (May 2022 - Dec 2023) Torisho Beach (June 2022 - Jan 2023) RD Construction (Feb 2021 - July 2024) Global Residency Group (Jan 2022 - Dec 2024)

• Marketing Lead (multiple hats juggler) · Autonomys2023-11-01 – 2024-08-01

  Autonomys Network (previously Subspace Network) is a verticalized stack encompassing distributed storage, distributed compute, and a (dApp) suite utilizing the Polkadot Substrate SDK. The first primitive being built in the Auto Suite is our decentralized identity protocol Autonomys ID (Auto ID).

• Contributing Writer · HackerNoon2022-09-01 – 2023-07-01

  hackernoon.com/u/radhamathur

• Director of Growth · Sturdy Finance2022-04-01 – 2023-07-01

  A first of its kind of DeFi lending protocol offering interest-free borrowing and high yield lending. Backed by YCombinator, Pantera and more. - Designed the Data Teardown Framework to measure end to end attribution, efforts:results on all acquisition channels and marketing activities. Defined all on-chain and off-chain metrics and tools. - Introduced and implemented the recurring creator program which led to 82% traffic originating from twitter - Setup the content roadmap, distribution channels and helped grow the marketing team towards content expertise. - Assisted in launching the Brick Gang, defined on-chain referral program. - Helped hit over 20K new users in 12 months with a 54% returning user rate and maintained an average of 20% MoM traffic growth, with solely organic efforts.

• Global Lead, Marketing & Communications · Dunia Payment2021-08-01 – 2022-05-01

  With expensive fees and complicated methods of financial transactions that lack transparency, DuniaPay introduces the easiest way to transact to Africa’s growing digital generation. An app-based full-service digital banking experience powered by Celo. Product features include money transfer, crypto wallet, in-app saving protocols, airtime purchase and more.

• Growth Marketing Strategist · Dunia Payment2020-11-01 – 2021-08-01
• Growth Manager · Yellow Beauty2021-06-01 – 2022-02-01
• Search Engine Optimization Campaign Manager · Yellow Pages / Pages Jaunes – Canada2019-11-01 – 2020-11-01
• Website Coordinator & Google Ads Campaign Manager · 411.ca2019-05-01 – 2019-11-01

  SMB marketing agency, acquired by and merged into Yellow Pages.

Education

• Laurentian University/Université LaurentienneBachelor of Business Administration - BBA, Concentration in Marketing
• Demand CurveStartup Growth Program, Growth Marketing
• York UniversityInternational Bachelor of Arts, Computer Science
• Shaw AcademyDiploma in Digital Marketing, Marketing
• UdacityIntroduction to Programming - Nanodegree Program, Information Technology
• Homeschool

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