Andrew Beedle

About

With a Ph.D. in Philosophy from the University of Connecticut and a B.A. from Carleton College, this accomplished professional has a diverse career spanning real estate, marketing, and entrepreneurship. As the Chief Operating Officer and Co-Founder of This Land, they spearhead operations, leveraging machine learning and AI to enhance efficiency and reduce costs. Previously, as Chief Operating & Marketing Officer at Discount Lots, they significantly increased the company's annual deal value while optimizing internal processes. At Brand Distillers, they led growth strategies and revenue generation, achieving an impressive ROI for clients in regulated industries. As Founder and President of abeedle.com, they revolutionized higher education marketing, generating substantial revenue for client institutions. Additionally, they co-founded Roanoke Valley CrossFit, successfully launching a fitness business. Their career reflects a blend of strategic leadership, innovation, and a commitment to driving growth across various sectors.

Experience

• Chief Operating Officer | Co-Founder · This Land02-01-2022

  Co-founded and lead operations for a real estate firm specializing in residential land. Responsible for marketing (acquisitions & sales), due diligence, underwriting, process improvement, and tech development. Developed in-house machine learning systems to improve the quality and velocity of due diligence work and deployed AI based solutions to reduce direct mail costs by an average 30%.

• Chief Operating & Marketing Officer · Discount Lots03-01-2021 – 01-01-2022

  Responsible for leading and managing revenue generating activity and internal business processes. Took company from $9MM in annual deal value in 2020 to over $24MM in 2021 while simultaneously embarking on a complete overhaul of back end systems and processes to optimize costs, increase sales and retention, and comply with state and federal regulations.

• President & CRO · Brand Distillers04-01-2016 – 03-01-2021

  Led a marketing firm serving clients in highly regulated industries (higher education, finance, medical, & real estate). Responsible for growth strategy, revenue generation, and key client relationships. Developed campaigns that generated more than $110MM annually for clients on an average ROI of 850% over five years until acquired by one of the clients.

• Founder & President · abeedle.com01-01-1999 – 03-01-2016

  Started a marketing firm specializing in higher education, helping client institutions generate over $6.8BN in revenue. Pioneered the use of email marketing in student recruiting, developed early online video and immersive content for admissions, and launched multiple national award-winning campaigns. Served a broad range of more than 250 clients across higher education and several non-profits.

• Co-Founder & Coach · Roanoke Valley CrossFit08-01-2011 – 09-01-2012

  Owner and Founder of Roanoke Valley CrossFit in Salem VA. Helped a recently discharged veteran get his fitness business off the ground. Developed and built out a 5-acre facility to train athletes of all ability levels using bootstrapping and advanced SEO/marketing techniques to go cashflow positive within 6 weeks of opening.

Education

• University of ConnecticutPh.D., Philosophy
• Carleton CollegeB.A., Philosophy

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