Zeke Daniels-Shpall

About

Curious by nature, I thrive at the intersection of people, tech, and data—figuring out how things work and how to make them work better. I’ve helped startups scale by building the systems and strategy behind growth—whether in-house or as a consultant. At Remote Year, I helped grow the team from 17 to 150+ and 10x revenue before acquisition. At Cameo, I laid the growth and analytics foundation ahead of their $1B Series C. At Locale, I implemented a new CRM (30% GMV lift in one month), rebuilt analytics infrastructure (87% ROAS increase in 5 months), and led a full website overhaul (removed tech constraints on growth). I specialize in helping tech-enabled companies turn early traction into sustainable scale. If you’re building something ambitious and operationally complex, let’s talk.

Experience

• Growth Strategy Consultant2022-01-01 –

  Turns early traction into scalable, sustainable growth. I build the systems—analytics, martech, and ops—that help startups scale with clarity. From instrumenting data and surfacing insights to aligning teams and executing strategy, I bring structure to chaos and focus attention on what actually drives growth.

• Factional Head of Analytics · Groombuggy2023-09-01 – 2025-08-01
• Growth Marketing Consultant · Fleek2023-09-01 – 2024-10-01
• Director of Growth and Analytics · Locale2022-12-01 – 2023-09-01

  Developed new technology + analytics capabilities to drive immediate impact and lay the foundation for scalable long term growth. Implemented new CRM tool dramatically reducing manual work and driving 30% YoY GMV increase the month after implementation. Built analytics warehouse, ETL, and dashboards for greater insights on paid marketing efforts which helped drive 87% increase in ROAS in 5 months. Led end to end website rebuild effort which eliminated technical scale limitations and allowed for rapid feature development moving forward.

• Director of Growth Strategy · Cameo2020-09-01 – 2021-10-01

  Laid the technology, strategy, and data foundations for the Cameo Marketing team in the lead up to the $1B valuation Series C funding round. Developed multiple new channels from strategic insight to creating high performing and continually improving teams. Led all cross functional efforts with the Product, Data, and Strategy / Finance teams. Created Marketing strategy function to understand and model marketing efforts as well as personally led strategic analysis to help inform broader growth strategies. Responsible for campaign strategy development and evaluation including 2020 Holiday Campaign - Best month in company history by +20% in revenue, 360% YoY Growth. Built new CRM marketing team including procurement, technology implementation, staffing, processes, analytics, and tracking systems in 2.5 months. Implemented analytics tools and experimentation framework to drive continual performance improvement leading to 289% YoY revenue growth from CRM channel. Developed Merchandising function from scratch leading to performance gains across multiple channels (11% reduction in CPA on paid, 24% lift on email revenue).

• MarTech Consultant · Cameo2020-06-01 – 2020-08-01

  Worked directly with CMO to build a new customer communications technology stack and lead technology implementation efforts. Developed a performance analysis model to help understand the past and inform future growth strategies.

• Vice President of Marketing and Technology · Remote Year2019-08-01 – 2020-04-01

  Overhauled Marketing team to dramatically reduce acquisition costs and drive adoption of data driven culture across Growth organization. Executive team member responsible for strategic direction of Growth team and technology enablement for the company. Managed restructure of Growth org to reduce headcount from 15 to 4 while reducing CAC by 59% and increasing sign ups by 58%. Increased booking run rate from $10MM to $30MM in 15 months after taking over Marketing function. Built dashboards and trained Sales Managers to create individual monthly plans for reps, increasing bookings 30% the next month. Oversaw Sales operations function to support scaling of sales team by 2.5x over a 3 month period. Completed migration from Pardot to Hubspot for inbound marketing automation efforts. Built out project management and social media calendar in Trello based process.

• Senior Director of Marketing and Technology · Remote Year2018-10-01 – 2019-08-01

  Drove growth by utilizing technology to unlock better analytics and drive greater efficiencies across the entire growth funnel. Managed $800k in marketing spend across Facebook, Instagram and Google ad networks that drove $15.6MM in bookings in 2019 calendar year. Implemented lead scoring technology solution that provided better targeting signals for digital marketing algorithms leading to 51% improvement of lead to win and 33% reduction in CAC after 6 months. Better downstream tracking to more effectively measure different campaign effectiveness to allow for optimization around deeper funnel metrics resulted in 30% reduction in cost per sales qualified opportunity fully loaded. Maintained systems and responsible for company wide reporting of metrics for both Delivery and Growth teams internally as well as externally for the Board.

• Director of Digital and Data · Remote Year2017-02-01 – 2018-10-01

  Promoted to the Executive Team to build operational technology and unlock growth through data analytics and technology solutions. Recruited, hired, and managed team of 2 developers and 1 designer to build technology products based on shifting company needs. Build feature development process using Pivotal to track, organize, and coordinate team weekly development sprints. Designed customer and staff facing technology to gather customer info, track resourcing needs, and generate bills for over 2,500 customers managed by 75+ staff members. Built new application increasing yield by 50% as well as better analytics integration to provide better funnel visibility. Developed and transitioned new user onboarding experience to onboard from original google sheet process to Ruby on Rails web application that eventually onboarded 2,500 users.

• Project Manager · Remote Year2016-03-01 – 2017-02-01

  Pioneered technology backbone, from scratch, to support rapidly scaling operations utilizing bespoke and SaaS tools to get the job done. Build an intricate network of Google sheets for data entry, processing, and end user consumption for all operational data. Implemented customer feedback survey process allowing for linking data back to users and improved UX (increase response rate 10%).

Education

• University of MichiganB.A., Middle Eastern and North African Studies
• The American University in CairoStudy Abroad
• Middlebury CollegeSummer Language School - Arabic

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