Andruw Espinoza

About

Hi, I’m Andruw! A social media manager and self-taught graphic designer with 5+ years of experience boosting sales and brand visibility for businesses through social media. I’ve worked with local brands, honing my skills in creating campaigns that drive engagement and sales. My expertise includes: 1. Social Media Campaigns: Managing TikTok, Instagram, and Facebook to increase sales and interaction. 2. Graphic Design: Creating custom posts with Canva. 3. Video Editing: Expert in CapCut for crafting engaging video content. 4. Copywriting: Crafting captions that convert followers to customers. 5. Strategic Planning: Developing content that resonates with audiences. Let’s grow your brand online!

Experience

• Social Media Manager - Photographer · Linda’s Moda04-01-2019

  I have been responsible for leading the marketing campaigns and managing the social media presence for Linda’s Moda, the largest second-hand clothing store in the north region of Nicaragua. My role involves overseeing the strategy and execution of content on Instagram, Facebook, TikTok, and managing Facebook Ads to drive engagement and boost sales. I create all the visuals, including social media posts and promotional videos, using Canva and CapCut. Additionally, I handle photography and photo editing for the store, ensuring the images reflect the quality and style of the clothes. Through my targeted campaigns and consistent content creation, I have contributed to a significant increase in sales, effectively growing the store’s online presence and helping it reach a broader audience.

• Social Media Manager - Photographer · Chiquitines y Más06-01-2019

  I am responsible for leading the marketing efforts and managing social media for Chiquitines y Más, a children’s clothing store. My role involves creating and implementing social media strategies on Instagram, Facebook, TikTok, and managing Facebook Ads to engage both moms and children, driving sales and building a strong community around the brand. I design all visual content, including posts and videos, using Canva and CapCut, ensuring that the messaging appeals to mothers while capturing the fun and vibrant nature of the store’s products for children. Additionally, I handle all photography and photo editing, making sure every product is presented in a way that resonates with our audience. Through targeted campaigns that cater to both moms and their kids, I have successfully increased sales and grown Chiquitines y Más' social media presence in not only Ocotal, but in all places of Nicaragua.

• Social Media Manager - Photographer · Quality Pacas08-01-2019 – 12-01-2022

  From 2019 to 2021, I worked as part of a team at Quality Pacas, where we focused on generating sales through engaging social media campaigns. My role involved creating content for Instagram, Facebook, and TikTok, driving customer engagement, and promoting the store's products. Collaborating with a team helped me strengthen my skills in social media management, marketing campaigns, and content creation. I also gained valuable experience working in a fast-paced environment, learning how to effectively target and engage an audience, and contributing to the store’s increased sales and brand visibility.

• Social Media Manager - Photographer - Assistant · Manjares08-01-2024

  Since August 2024, I’ve been in charge of designing the entire brand for Manjares from scratch, creating a visual identity that resonates with the local community. I’ve led the marketing campaigns and managed social media content on Instagram, Facebook, and TikTok, showcasing the restaurant’s unique dishes with engaging posts and videos. I specialize in making food look irresistible through my photography, using Lightroom to enhance the presentation. Additionally, I’ve assisted with logistics and played a key role in organizing the restaurant’s inauguration, which became the biggest event Ocotal has seen. Through strategic content and brand-building, I’ve successfully helped establish Manjares as a go-to dining destination in the region.

• Public Relations Officer · Xth Legion Of Christ09-01-2024

  As the current Public Relations Officer for Xth Legion of Christ at Keiser University, I manage the household’s Instagram account, ensuring our brand stays fresh and engaging. Using Canva, I design vibrant and attention-grabbing flyers, as well as captivating Instagram stories that connect with our audience. For video content, I use CapCut to produce high-quality, impactful edits that tell compelling stories, while Lightroom helps me enhance our photos with professional-level detail and aesthetics. My work has increased the household’s follower engagement and visibility on campus, earning recognition for creativity and innovation. Through my efforts, I continue to promote our events and strengthen Xth Legion’s online presence, making us stand out.

Education

• Keiser UniversityBachelor’s Degree, Business Administration/Marketing

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