Andy Acevedo

About

I worked over at the Martin Trust Center for MIT Entrepreneurship, where I contributed to the strategic partnership for the GenAI-enabled platform Orbit and StackAI, enhancing global entrepreneurial education. At Clark University, my academic foundation in Management and Marketing, with a Data Analytics minor, underpins my contributions to cutting-edge initiatives. With TKF Studios, we've pioneered digital marketing solutions, leveraging Generative AI to service over 100 clients, including prominent educational institutions and combat sports organizations. Our commitment to integrating sports with AI has catalyzed novel advancements in fitness technology, reflecting our dedication to innovation and client satisfaction.

Experience

• Co-Founder · TKF Studios06-01-2020

  ● Co-founded TKF Studios, a digital marketing solutions agency specializing in multimedia production and GenAI consulting engagements for business growth and product strategy. ● Orchestrated diverse digital multimedia projects for over 100 clients, including PBJJF, Yale, Northeastern University, UMASS Amherst, Clark University, UFC, USA Boxing, Niez Tech, Mass Cultural Arts, and Harvard University. ● Specializing in multimedia content creation, consistently achieving high customer satisfaction ratings. Known for fostering connections between sports and AI, leading to groundbreaking advancements in fitness technology.

• Social Media Coordinator & Live Stream Producer · USA Boxing NE02-01-2023

  ● Led Livestream Campaigns, driving 4,754 views and increasing Pay-Per-View sales to $16,275. ● Boosted engagement rate by 103.1% and impressions by 47,949 through diverse content. ● Expanded brand content diversification through strategic partnerships and launching varied content types on social media platforms, significantly enhancing audience engagement and brand reach.

• Operation and event coordinator assistant · Martin Trust Center for MIT Entrepreneurship2023

  ● Aiding in the strategy with partnerships for MIT’s GenAI-enabled digital entrepreneurship platform Orbit. ● Marketed and led events with over 500+ students for partners, including AXA, Lyft, and Microsoft Bing AI. ● Launched a new student social area, building a community of over 1500+ active students, boosted student engagement by offering direct mentorship resources and entrepreneurial guidance.

• Co Facilitator · Mosakowski Institute for public enterprise09-01-2020 – 08-01-2024

  ● Convened the 2021 inaugural Young Men of Color Retreat, “We Are Our Brother’s Keeper,” to support young men of color along their behavioral health journey. ● Worked in the back office of the Mi Peace application, a Behavioral Health Platform made for educators to assess common behavioral health concerns for youth ● Developed an Esports curriculum meant to identify the five critical components of maintaining optimal human performance as an E-Athlete

• Founder · Takeoff inc.10-01-2016 – 06-01-2020

  ● Directed a cross-functional team of 12 to uphold and amplify our Esports presence by creating engaging graphic designs, gaming content, and branded art, resulting in a 30% increase in fan engagement and brand recognition. ● Managed a comprehensive social media strategy across Discord, Instagram, and our website, facilitating interaction with a growing community of over 900+ members, resulting in a 35% increase in active engagement and community growth rate. ● Designed and launched diverse media content, including esports montages and high-end luxury apparel, achieving a swift 12-day turnover rate for our initial launch, resulting in a sales increase of 175%

• Project Intern · College Esports Expo (CEX)03-01-2022 – 08-01-2023

  Aided in Project management of constructing an Ed-Tech collaboration with CEX and Takeoff Inc. Worked on obtaining grants through the ARPA initiative to build workforce infrastructure in the city of Lynn, MA.

• Salesperson · T-Mobile07-01-2021 – 08-01-2023

  Responsible for sales activities at T-Mobile.

Education

• Clark UniversityBachelor of Arts - BA, Management - Marketing
• KIPP Academy Lynn Charter SchoolHigh School Diploma

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