Samanda Jean

About

I design marketing strategies where data and human behavior converge. My approach: use analytics to uncover why audiences engage, then build campaigns that balance measurable impact with genuine connection. My work spans social marketing, digital campaigns, and service design—always grounded in the study of how communities form shared meaning.

Experience

• Manager, Global Corporate Digital Media · Takeda01-01-2024

  Manage corporate social platforms, including calendar, training, troubleshooting, analytics, and admin rights. Maintain governance, approval flows, policies, and playbooks. Assist business, functional, and regional groups with social media, acting as a liaison and subject matter expert. Ensure content adheres to social media best practices, policies, templates, and brand guidelines. Compile analytics and insights reports for global corporate social channels. Monitor daily activities for reporting, outreach, community engagement, and issue escalation. Support the Global Communication team with ad hoc digital/social programs, employee amplification, executive social presence, and best practices. Manage content and governance for global corporate websites. Amplify optimization efforts and reporting for global websites. Achievements include creating an onboarding process and community for branding adherence and collaboration among global communicators, developing communication channels for social media alignment with global brand, and increasing global social media engagement rate by 1.75% in a year using best practices.

• Marketing Manager · MassBio04-01-2022 – 12-01-2023

  Served as a point person for data reporting, analysis, benchmarking, and other data-driven metrics using software like Microsoft PowerBi, Google Analytics, and HootSuite. Maintained weekly and monthly marketing reports, measuring and evaluating the effectiveness of marketing initiatives, emails, social platforms, and event registration results. Made recommendations and identified opportunities for best practices and results through data analysis. Developed marketing and execution plans for MassBio events, consulted with external partners to determine objectives and requirements for events, created and monitored digital ads, and developed strategic social media plans to increase engagement. Increased social media following at a steady rate of 1.6% monthly and engagement rate ranging from 7% to 12%. Increased social media engagement by 30% from 2021 to 2022. Developed and maintained department calendar for ongoing marketing activities, optimized the customer acquisition channel using multi-variant testing, increased the number of website users by 120k and page views by 343k, managed media promotional partnerships, and developed strong relationships with key stakeholders.

• Professional Development · Career Break01-01-2021 – 03-01-2022

  Completed a Master's in Business Administration with a concentration in Marketing and Entrepreneurship.

• Digital Marketing Associate · Coravin06-01-2020 – 12-01-2020

  Supported the digital marketing team to refine social media strategy and best practices. Assisted in managing social media channels (Facebook, Twitter, Instagram, YouTube) and editorial calendar to ensure timely, relevant, and engaging content. Ensured proper messaging was executed online and kept up to date with new social media trends. Tracked, analyzed, and reported on customers’ post-purchase feedback to improve customer service, website user experience, and SKU rationalization. Worked with the website development team to create a new brand website and led the first brand Multi-Cultural strategy to redefine the wine and wine tech industry by highlighting BIPOC voices, winemakers, sommeliers, and businesses.

• Associate Consultant · Impono LLC02-01-2020 – 04-01-2020

  Analyzed and recommended an optimal 'Customer Care Model' as part of the company's pre-launch activity for an innovative consumer goods/personal care product. Deliverables included a formal Statement of Work, a research brief with deeper analysis of the industry landscape, a compare/contrast report of current consumer goods supply chains, a cost-value and risk analysis highlighting COVID-19 impact, and a final Executive Presentation with recommendations aligned to the client's go-to-market strategies.

Education

• D'Amore-McKim School of Business at Northeastern UniversityMaster of Business Administration, Business Administration and Management, General
• Georgetown UniversityBachelor’s Degree, Government and French
• Boston Latin AcademyHigh School Diploma

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