Angelique Phipps
PR Architect | Crisis + Narrative Strategist | Shaping Public Opinion in Real Time
19 yrs experience · New Orleans, LA · 20-30 hrs/week
About
Angelique Phipps is a public relations strategist with nearly two decades of experience shaping narratives that influence policy and drive social change. She has worked across entertainment, legal, education, hospitality, and philanthropy, using media strategy to elevate critical racial justice issues. A recognized expert in advocacy communications, Phipps has dedicated her career to challenging racial bias in the criminal justice and education systems. She led the media strategy behind Louisiana’s RAP Act, ensuring that public narratives and press coverage helped drive the passage of legislation protecting artistic expression in criminal trials. Her storytelling work was also instrumental in The Rap Trap: Hip-Hop on Trial, the Emmy-winning documentary that exposed how prosecutors criminalize Black artistry. Phipps works to ensure that communities impacted by injustice have a voice in national conversations. Through targeted media strategy and advocacy, she has secured national coverage on Good Morning America, Nightline, CBS Mornings, The Daily Show, Rolling Stone, ESPN, and more. She specializes in crisis communications, media relations, and influencer strategy, helping movements connect with the right audiences to push for systemic change. Beyond media and policy work, Phipps has played a key role in fundraising and awareness efforts for social justice initiatives, using strategic communications to build public and philanthropic support. Her ability to bridge media, philanthropy, and grassroots organizing has helped advocacy groups mobilize resources and shift narratives on racial justice. Angelique holds a Bachelor’s degree in Liberal Studies with a minor in Native American Studies from the University of Oklahoma. She is a 2024-25 Marsiglia Justice Institute Fellow and a 2024-25 Loyola Institute of Politics Fellow. Phipps also obtained her Executive Education in Public Leadership at the John F. Kennedy School of Government at Harvard University.
Skills
Experience
- Founder & Lead PR Architect | Crisis + Narrative Strategist · AMP PR2021-01-01 –
Founded AMP PR to serve as a strategic communications partner for artists, advocates, policy leaders, and organizations working at the intersection of culture, justice, and public opinion. Lead all strategy, execution, and media architecture for high-stakes campaigns, specializing in crisis communications, movement messaging, and narrative shifts that drive national attention, policy wins, and culture change. Core Functions: - Design and implement full-scale PR and media strategies across crisis response, narrative change, and political campaigns. - Provide crisis counsel and reputation management to high-profile clients including justice-impacted individuals, public figures, and national nonprofits. - Architect messaging frameworks that help clients shape public conversation and shift power in media, policy, and cultural spaces. - Secure major national media placements and coordinate with press, producers, and platforms to elevate mission-aligned stories. - Craft campaign messaging, talking points, op-eds, and speeches for clients navigating complex social, political, and legal terrain. Select Wins: - The RAP Act: Led the communications and narrative strategy that contributed to the successful passage of Louisiana's Restoring Artistic Protection Act, protecting artists’ First Amendment rights in court. Secured national coverage and brokered bipartisan messaging. - Crisis Turnaround: Orchestrated crisis response and reputation recovery for high-profile clients wrongfully incarcerated, resulting in national press and public support. - Movement Campaigns: Supported rapid-response communications for grassroots coalitions responding to harmful legislation with media kits, influencer integration, and op-eds. - Media Placements: Consistently secured coverage in top-tier press in outlets for a variety of campaigns.
- Communications Officer · Foundation for Louisiana2023-10-01 – 2025-05-01
- Lead public affairs and executive communications strategy aligned with racial and social equity mission. - Developed executive-level thought leadership including op-eds, speeches, and social media content for the President & CEO. - Build rapid-response message guidance for emerging public policy and social issues. - Partnered with program and development teams to elevate impact stories, stakeholder engagement, and national visibility. - Coordinated across teams to ensure consistency of voice, messaging discipline, and media readiness. - Served as organizational spokesperson for key initiatives and media inquiries.
- Director of Communications · Tulane University School of Social Work2023-02-01 – 2023-10-01
- Oversaw education communications strategy including executive content, media engagement, and brand alignment. - Crafted message frameworks and talking points for the Dean and faculty thought leaders.
- Public Relations Account Executive · Zehnder Communications2018-11-01 – 2020-05-01
- Managed external communications and media strategy for education, nonprofit, and foundation clients. - Led PR initiatives for a portfolio that included Teach For America Greater New Orleans, Royal Sonesta New Orleans, the Emeril Lagasse Foundation, and more. - Drafted media-facing materials and messaging tools aligned with organizational goals and campaign launches. - Secured high-quality national and regional media coverage to support client visibility and stakeholder engagement.
- Public Relations Strategist · Nexus Media One2009-01-01 – 2018-12-01
- Led communications strategy for entertainment clients, large-scale events, and advocacy campaigns across regional and national markets. - Oversaw crisis communications and brand management during high-profile moments, protecting client reputations under pressure. - Developed and executed earned media campaigns that integrated digital, influencer, and grassroots outreach. - Secured national press placements and built long-term relationships with media across entertainment, culture, and news sectors. - Created talking points, executive bios, and media toolkits tailored to brand voice and target audiences for dozens of corporate, entertainment, and public affairs clients.
- Public Relations Specialist · Silent West2014-01-01 – 2018-11-01
- Designed and executed integrated public relations and marketing strategies for a diverse portfolio of clients and events. - Directed crisis communication initiatives to manage high-stakes issues and reputational risk. - Secured major sponsorships and endorsements to amplify campaign reach and impact. - Positioned clients for media features across national outlets, elevating brand identity and strategic narratives.
Education
- University of OklahomaBachelor of Arts - BA, Liberal Arts and Sciences/Liberal Studies
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