Keffus Falls

About

Marketing & Communications professional with experience translating complex ideas into clear, resonant messaging across creative, civic, and cultural spaces. Led content strategy and cross-channel rollout for an emergency-response platform and the Justice Pages ecosystem reaching 120+ countries, with additional freelance and in-house experience spanning audio streaming editorial curation, public-sector communications, and brand/community engagement. Combines narrative strategy, content ecosystems (visual media, playlists, digital campaigns), and cross-functional collaboration to strengthen shared understanding and audience access.

Experience

• Lead Content Strategist (Freelance) · Geniuslink05-01-2020 – 11-01-2025

  • Spearheaded the digital launch of an emergency-response platform — built the content strategy, messaging framework, and cross-channel rollout to ensure rapid community access during crisis events. • Led end-to-end digital strategy for the Justice Pages ecosystem, directing research, on-brand copy, and cross-functional coordination with design and engineering to publish accessible, high-impact civic resources reaching 120+ countries.

• Content Curator (Freelance) · Spotify11-01-2019 – 11-01-2025

  • Curated, programmed editorial playlists, and themed content — analyzed listener data, cultural trends, and artist submissions to grow streams and follower counts. • Partnered with editorial, marketing, and artist teams on launches, metadata optimization, and cross-channel amplification to maximize reach and engagement.

• Texas Field Organizer · NextGen America06-01-2024 – 10-01-2024

  • Registered Texans to vote across Harris, Fort Bend, and Waller counties through the Youth Vote initiative. • Engaged students at Prairie View A&M, University of Houston, and Rice University to drive civic participation.

• Communications Specialist · HP10-01-2023 – 05-01-2024

  • Produced podcast-style video content, designed graphics, and coordinated shoots to strengthen visual storytelling across HP's communication channels. • Translated technical resource material into AI-supported content, partnering cross-functionally to deliver clear, strategic communication assets.

• Educator & US Influencer Ambassador · lululemon09-01-2021 – 11-01-2022

  • Drove apparel sales and elevated customer engagement at the Highland Village store; promoted the brand through community events. • Created social content as a US Influencer ambassador across CityCentre and Highland Village to deepen Houston brand visibility and loyalty.

• Communications Specialist · Harris County Attorney's Office09-01-2021 – 03-01-2022

  • Managed HCAO's digital ecosystem — website updates, press releases, social oversight, multimedia editing, and platform-ready graphics and documents. • Captured events through photo/video and supported cross-departmental needs to advance public information goals.

• Brand Representative · Productech & BRAINJUICE®08-01-2019 – 05-01-2021

  • Brand ambassador for TREBLAB and BrainJuice — engaged the Houston fitness community to build loyalty and awareness as a former student athlete.

• Social Media Manager · Orangetheory Fitness03-01-2019 – 03-01-2020

  • Led local marketing across email, social, and in-studio channels — boosting class attendance and membership inquiries through segmented messaging. • Owned the content calendar and promotional assets, streamlining workflows and accelerating time-to-publish with studio teams.

• Social Media Manager · Beto for Texas06-01-2018 – 11-01-2018

  • Ran social media and PR for Congressman Beto O'Rourke's Senate campaign. • Built grassroots strategies engaging Black, Latin, and API communities. • Launched a voter registration push reaching 5M+ unregistered Texans; contributed to an 18% turnout lift in the midterms.

• Marketing Intern · Houston Chronicle03-01-2018 – 06-01-2018

  • Executed multi-channel email, social, and display campaigns that lifted referral traffic and newsletter sign-ups. • Tracked KPIs, ran A/B tests, and refined targeting to improve CTR and on-site engagement.

• Street Team — Day for Night Festival · Byline Houston / Free Press Houston08-01-2015 – 12-01-2016

  • Promoted a festival lineup including Solange Knowles and Travis Scott through social and street activations.

Education

• University of HoustonBachelor of Arts, Public Relations
• Harvard Business School OnlineGraduate Certificate, Power and Influence for Positive Impact

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