Angie Camacho

About

Hi! 👋🏻 I’m Angie, a Colombian girl living in the Paris of LATAM: Buenos Aires. 🇦🇷 I'm a Social Media & Content Specialist with 5 years of experience managing social media, creating multichannel content strategies, and building digital communities that are genuinely connected to the brand. I believe the secret to successful community building is personifying the brands I represent, becoming their voice and face through content that truly resonates with people. Throughout my career, I’ve taken on various roles and challenges within marketing departments, developing and executing digital strategies that include managing social media on platforms like Instagram, TikTok, YouTube, and LinkedIn; community management; writing copy, blogs, and podcast scripts; as well as creating email marketing campaigns to educate, retain, and convert audiences. Additionally, I have design skills using Canva to create engaging graphics, carousels, and thumbnails, and I’m proficient in data analysis tools like Google Analytics, Instagram Insights, and TikTok Analytics to optimize performance. What I’m great at: 🔹 Marketing Strategy & Content Creation 🔹 Project Coordination & Workflow Optimization 🔹 Social Media Management (Instagram, TikTok, LinkedIn, YouTube) 🔹 SEO & Keyword Research 🔹 Email Marketing & Lead Generation 🔹 CRM Management & Marketing Automation (HubSpot, ActiveCampaign) 🔹 Data Analysis & Conversion Rate Optimization (CRO) I’m all about blending creativity with strategy to make brands stand out. If you’re looking for someone who can bring fresh ideas and deliver measurable results, let’s connect!

Experience

• Account Manager & Senior Social Media Manager · Jefas y Jevas05-01-2023

  - Developed and implemented a multichannel content strategy focused on personal finance education for women, ensuring a consistent brand voice across social media, email campaigns, newsletters, and blogs. - Created and managed all content, including copywriting, visual designs (carousels, reels, newsletters), and blog posts, tailored to the audience and platform requirements. - Led content planning and strategy, selecting high-impact topics and formats to drive engagement and meet business goals. - Analyzed performance metrics and optimized strategies to improve audience growth and engagement. - Coordinated podcast production, handling logistics and promotional content to boost episode visibility. - Supported event planning and execution by producing promotional content, including blogs, social media posts, newsletters, and reels. - Managed PR and partnerships, maintaining sponsor relationships, distributing press materials, and creating custom branded content aligned with sponsor guidelines and brand identity. - Ensured contract fulfillment, delivering sponsor-specific content while safeguarding brand consistency and values. - Served as the brand’s voice, ensuring all communications reflected its core values and tone. - Executed email marketing campaigns, overseeing strategy, planning, execution, optimization, and A/B testing to boost performance. - Generated newsletters to engage the community, driving audience retention and lead generation.

• Digital Marketing Strategist · New Port Immigration Consulting06-01-2021 – 06-01-2023

  - Design and implementation of multichannel content strategies (Instagram, TikTok, YouTube, LinkedIn) to increase engagement and strengthen the brand's digital presence. - Creation and supervision of visual content and content calendars, ensuring consistency with brand identity and market trends. - Keyword research and SEO optimization to improve organic positioning and increase web traffic. - Planning and execution of segmented email marketing campaigns focused on conversion and customer retention. - Design and implementation of qualified lead generation strategies through conversion funnels and digital campaigns. - Conversion Rate Optimization (CRO) through A/B testing and user experience improvements. GRM management and automation (HubSpot, ActiveCampaign) for audience segmentation and campaign personalization. - Comprehensive management of digital channels to maintain a consistent and effective content strategy. - KPI analysis and continuous performance optimization using measurement tools (Google Analytics, Metricool).

• Communications & Marketing Coordinator · TuMédico2020 – 12-01-2021

  - Designed and implemented content marketing strategies to strengthen brand positioning in digital environments. - Developed clear and innovative communication strategies to improve audience connection and foster customer loyalty. - Supervised and created graphic and audiovisual content for internal and external channels, ensuring consistency with brand identity. - Contributed to the development and optimization of the company website (tumedico.com.co), ensuring an effective user experience aligned with business objectives. - Managed and optimized digital advertising campaigns on Google Ads and Meta Ads, focused on increasing reach, conversion, and return on investment (ROI).

• Digital Communication Assistant · One Clean Master08-01-2020 – 04-01-2021

  Provided support to the Loyalty and Demand Generation team through email marketing and social media strategies. Implemented and generated performance reports and data analysis to optimize marketing actions. Designed copywriting, graphic materials, audiovisual content, and managed the company’s website content. Organized and conducted surveys and market research studies to understand audience behavior. Improved brand visibility through SEO and SEM strategies using Google Ads.

• Communication Assistant · Universidad del Valle (CO)08-01-2018 – 09-01-2020

  Created and edited internal communication materials for distribution through the university's internal channels. Assisted in all internal communication processes, ensuring timely and effective information flow. Developed copywriting, newsletters, maintained the database, and edited audiovisual materials and written content. Designed and implemented organizational communication strategies to raise awareness among staff about COVID-19 safety measures mandated by the National Government.

Education

• Universidad del Valle (CO)Comunicación, Periodismo y Producción Audiovisual, Diseño y Comunicación Visual, General

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