Anita Weber-Suk

About

Growth Advisor für Geschäftsführer und Inhaber von B2B-Unternehmen. Helps CEOs in mid-market make demand more predictable, align marketing and sales for controllable pipeline, and turn strategy into systems teams can execute and measure. Brings 18+ years of B2B marketing experience including international leadership roles at Software AG, plus hands-on demand generation, AI/automation workflows, and go-to-market clarity (working language: German or English).

Experience

• B2B Marketing & AI Automation Advisor · growthkit.consulting12-01-2025

  My approach: I don’t consult from theory — I consult from experience. 18+ years in B2B marketing, including international leadership roles at Software AG, taught me one thing: activity doesn’t equal growth. I founded GrowthKit to fix what I kept seeing — unclear positioning, rising budgets without pipeline impact, and AI used without real go-to-market integration. My focus: turning strategy into something teams can actually execute — and measure. I work as a true sparring partner: direct, honest, and willing to challenge assumptions until the answer holds. Mein Ansatz: Ich berate nicht aus der Theorie — sondern aus Erfahrung. Über 18 Jahre im B2B-Marketing, darunter internationale Führungsrollen bei Software AG, haben mir gezeigt: Aktivität ist nicht gleich Wachstum. Ich habe GrowthKit gegründet, weil ich immer wieder das Gleiche gesehen habe — unklare Positionierung, steigende Budgets ohne Pipeline-Effekt und AI ohne echte Integration in Go-to-Market-Entscheidungen. Mein Fokus: Strategie so greifbar machen, dass Teams sie im Alltag umsetzen — und messen können. Ich arbeite als echter Sparringspartner: direkt, ehrlich und bereit, Annahmen zu hinterfragen, bis die Antwort trägt. More on www.growthkit.consulting

• Founder · GrowthKit (growthkit.tools)11-01-2025

  Founder @ GrowthKit — Building the Operating System for B2B Marketing Strategy → Revenue. Good strategy on Monday. Misalignment by Friday. I turn scattered inputs — goals, ideas, channels, and assumptions — into clear priorities and a practical starting point. Decide what matters. Ignore the rest. Building GrowthKit pushed me deep into AI, automation, and modern tool integration — translating strategy into systems that actually run. Learn more at www.growthkit.tools. Alongside GrowthKit, I advise a small number of B2B leadership teams on go-to-market clarity, growth marketing, demand generation, and how to use AI and automation to create focus between strategy, marketing, and sales, before they invest or scale.

• Marketing Director - Global Demand Center · Software AG01-01-2018 – 05-31-2025

  I own the global marketing strategy for one Business Unit at Sofware AG. In my global and strategic role I create ready-to-use and approved campaigns and internal program infrastructures for field execution. I plan and develop campaign frameworks and define release schedules to facilitate regional campaign executions and measure results.

• Senior Manager Digital Marketing - Growth Marketing · Software AG02-01-2014 – 01-31-2018

  I facilitated the use of digital campaigns for regional marketers in close collaboration with product marketing. Therefore my role was to help standardize and boost regional marketing initiatives and managed global inbound marketing initiatives.

• Online Experience Manager · alfabet GmbH // Software AG01-01-2012 – 01-31-2014

  I held responsibility for all online channels of Alfabet before it was acquired by Software AG. Furthermore I planned and executed the website relaunch, managed all social channels and integrated Hubspot as an inbound marketing tool to facilitate cooperation and communication.

• International Marketing Development · 9flats.com08-01-2011 – 12-31-2011

  My role was to develop a go-to-market strategy for a a new brand on the international travel market. It included building out a brand campaign with one of the most known brand agencys wordwide which was launched on several channels as TV, print magazines, billboards, blogs, and online ads as well monitoring and optimizing execution results.

• Marketing Manager B2B · Axel Springer SE03-01-2009 – 03-31-2011

  I held responsibility for the B2B marketing department of Immonet.de with the goal to increase customer acquisition and retention. I used inbound and outbound marketing tactics. This included the launch of a customer loyalty program on the website.

• Marketing Manager B2C · Euro I Fernsehproduktions- und Betriebs AG01-01-2007 – 03-31-2009

  I was responsible for acquiring new visitors and growing the music community in the B2C field. I used AdWords, online promotion activities as well as Social Media and created engaging online content such as video spots and online and print ads that lead to an increase of the community.

• Sabbatical · Sabbatical in USA (L.A. & West Coast Road Trip)04-01-2011 – 07-31-2011

  Sabbatical in USA L.A. & West Coast Road Trip

Education

• Universität Paderborn / University of PaderbornMaster of Arts in International Business, Master of Arts in International Business, with the focus studies Marketing and International Relations
• Universidad de SevillaInternational Business, International Business, with the focus studies Marketing and International Relations
• (Not specified)Diploma in Business Studies, Diploma in Business Studies

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