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Ann Amukasah

Ann Amukasah

Product Marketing Manager | Strategy, Analytics, and Customer Insights | Driving Success through Data-Driven Strategies

7 yrs experience · Nairobi, Kenya · 30-40 hrs/week

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About

Passionate, results-oriented Product, Marketing Manager with 6 years of proven track record in developing and executing comprehensive marketing strategies to drive product adoption and revenue growth. Passionate about translating complex technical features into compelling customer benefits. Skilled in market analysis, competitive positioning, and customer segmentation. Collaborative leader who thrives in cross-functional teams, fostering strong relationships with product, sales, and engineering. Adept at crafting persuasive messaging and content that resonates with target audiences. Seeking new opportunities to leverage my skills in strategic planning, market research, and campaign execution to deliver exceptional results.

Skills

Customer Relationship ManagementData AnalysisDigital MarketingProject ManagementSocial Media ManagementVirtual Assistant

Experience

  • Product marketing manager · SophieBot AI2020 – 05-01-2023

    Expanded user base by 4,000+ in two years, boosting engagement by 35% through strategic digital campaigns. Enhanced lead generation by 40% (500 to 700 monthly leads) using targeted content strategies. Streamlined customer onboarding, reducing time by 30% (from 14 to 10 days). Increased website traffic by 50% (10,000 to 15,000 monthly visitors) through effective SEO and SEM.

  • Business Consultant · KCB BANK2019 – 12-01-2020

    Attracted 4,000 SME clients in one year, exceeding acquisition targets by 25%. Secured $1M in deposits and a 30% increase in SME loan applications through targeted marketing campaigns. Boosted lead generation by 40% (2,500 to 3,500 annually) by optimizing marketing strategies. Strengthened market reach by 20% through strategic partnerships with key stakeholders.

Education

  • Jomo Kenyatta UniversityBachelor's degree, Business and economics

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