Kevin Smith

About

I’m an executive-level product marketing leader with a proven track record of propelling B2B SaaS companies in the AI, data, and analytics space to new heights. Whether I’m the first marketer on the ground or scaling a global team, I specialize in strategic positioning, GTM execution, and sales enablement that drives measurable growth. Key Wins: • Launched new messaging frameworks that boosted MQLs by 200% • Secured first-ever inclusion in Gartner MQ for multiple startups • Led and mentored teams of 6+ product marketers across global locations • Developed GTM strategies that consistently outperformed lead targets by 20%+ I’m currently open to VP or Head of Product Marketing roles where I can harness my expertise to craft compelling narratives, accelerate pipeline, and drive brand leadership.

Experience

• Product Marketing Advisor · Big Message Foundry2024-08-01 – Present

  Product marketing advisor who helps buyers understand complex technologies. From positioning and messaging, to go-to-market tactics, to sales enablement, to website copy, I help B2B SaaS companies standout. - Developed messaging that resulted in a 2X in sales over the previous year - Developed a new message/narrative, a set of “value drivers” for target personas, new sales decks, and the annual marketing strategy — all in 6 weeks

• Senior Vice President Marketing · RightData2023-03-01 – 2024-08-01

  Head of Marketing at RightData, a set of AI tools for data pipelines, data quality, and data cataloging. - Increased Marketing Qualified Leads (MQLs) from the website by 20x and from events by 50x - Delivered six events in six months exceeding lead targets by 20% - Performed numerous analyst briefings in six months (Gartner, Forrester, Dresner, 451, and others) - Created new messaging, positioning, and branding resulting in first-time inclusion by Gartner in analyst reports and Dresner Advisory "Wisdom of Crowds"report - Performed GTM planning including ICP, product features, campaigns, analyst relations, media relations, social media, and event marketing programs - Produced all sales decks and sales enablement materials, videos, and one-pagers - Implemented marketing automation connecting website CRM, HubSpot dashboards, and demand generation systems

• Vice President, Head of Global Product Marketing · Sigma Computing2022-01-01 – 2023-03-01

  - Hired and led a product marketing team of six, establishing a world-class Product Marketing function - Created new messaging for product re-launch, including top-level messages, personas, and tactical messages, aligning with overall Product Marketing strategy and framework - Created GTM strategy including ICP, verticals, campaigns, and launch plans - Designed and executed the first new product launch for Sigma (Sigma Input Tables)

• Vice President, Head of Global Product Marketing · Toucan Toco - Guided Analytics2021-01-01 – 2022-01-01

  - Delivered new category, positioning, and messaging resulting in +20% ARR - Performed 1st ever product launch (Toucan 2.0) including new go-to-market strategy, materials, enablement, and videos - Created GTM plan including ICP, product features required to meet ICP needs, campaign plan, and outbound strategy - Led analyst relations resulting in Toucan's inclusion in the Dresner "Wisdom of Crowds"report - Developed campaign plans, sales decks, and content (videos, one-pagers, webinars, ebooks) to drive the new messaging into the market.

• CMO · Gaia Inc. - Autonomous Data Agent2019-01-01 – 2021-01-01

  Led all marketing activities for an early stage start-up • Performed all marketing activities including name, logo, website, positioning, and messaging • Developed all marketing campaigns for both services and platform offerings • Authored all sales enablement material including decks, content, demo flows, and videos • Secured a critical ~$500K OEM deal to fund ongoing platform development

• Vice President, Product Marketing · GoodData2018-07-01 – 2019-06-01

  - Created go-to-market (GTM) plan for reaching enterprise customers including ICP, outbound plan, campaign plan, analyst relations, and enablement for Sales - Achieved inclusion into the Gartner MQ for Analytics & BI for first time in three years - Developed new corporate messaging focused on business value for buyers - Created a new go-to-market strategy for the ISV segment, dividing buyers into three distinct value drivers with specific profiles and messaging for each - Evangelized the GoodData platform with the analyst community including creating analyst briefing material and performing all briefings.

• Product Marketing Consultant · Big Message Foundry2016-01-01 – 2018-01-01
• Vice President, Embedded Solutions / Product Marketing · Birst2015-01-01 – 2016-01-01

  (Acquired by Infor) Responsible for creating & leading the "Powered by Birst"​ program to help customers build, go to market with, and support data products using Birst's embedded analytics platform. - 3X'd SQLs for embedded with new webinar types and new videos - Increased the ASP (+25%) by changing the packing to include standard services - Created the pricing model for Birst's embedded offerings, consolidating 17 different contract types into a single, easy to use plan.

• Senior Director, Product Strategy & User Experience · ServiceSource (acquired by Concentrix)2012-05-01 – 2013-07-01

  Responsible for the design of advanced analytics/performance management functionality, business intelligence applications and User Experience Design for ServiceSource's Renew OnDemand product.

• Principal Consultant · NextWave Business Intelligence2004-12-01 – 2012-01-01

  Business process measurement and improvement consulting for telecommunications and technology companies.

Education

• University of Maryland - Robert H. Smith School of BusinessMaster of Business Administration - MBA
• University of MarylandBS, Finance

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