Anna Blake

About

I am a highly motivated and results-driven marketing technology leader with over 10 years of experience helping businesses optimize their operations and achieve their goals. I develop and implement innovative solutions that streamline processes, improve efficiency, and enhance customer engagement. I've worked across 100+ marketing technologies, and I'm a rockstar in HubSpot, WordPress, Google Analytics, Looker Studio, and Zapier. I am adept at building custom integrations, understanding APIs, automating workflows, and analyzing data to drive strategic decision-making. I am passionate about leveraging technology to create seamless customer experiences and achieve business growth. In addition to revenue technology, I have working knowledge in accounting and finance operations by overseeing day-to-day operations of bookkeeping, accounts receivable, and financial reporting. I will also be graduating in 2026 with a BBA in Finance. Outside of work, I enjoy reading and birdwatching.

Experience

• Head of Finance and Technology · Blackhawk2024-01-01 –

  Spearhead finance operations, including accounts receivable, bookkeeping, and financial reporting, providing the CEO with key insights to drive strategic decision-making. Optimize procurement processes for all business software and office supplies, ensuring cost-effectiveness and alignment with company needs. Identify and implement software solutions to streamline operations and enhance productivity across departments.

• Head of Innovation and Technology · Blackhawk2023-01-01 – 2024-01-01

  Manage software business systems, including administration, configuration, training, and documentation. Design sales and marketing automation systems that increase efficiency and achieve clients’ functional goals. Build integrations and automation between applications using native integrations, automation/integration platforms, and/or custom development. Achieve budgeting targets for technology operations costs.

• Manager, Web & Marketing Technology · Blackhawk2020-04-01 – 2023-01-01

  Managed all aspects of web operations, including new development and ongoing maintenance of 100+ websites. Developed members of web team to ensure career and skills development. Researched and implemented new technologies to ensure that websites align with industry best practices. Defined and documented best practices for web development, hosting, technical SEO, Google Analytics, and other digital marketing technologies. Provided CRM consulting and servicing including workflows, integrations, data architecture, and campaigns.

• Marketing Technologist · Blackhawk2019-05-01 – 2020-04-01

  Built websites according to design specifications using WordPress & Shopify. Created emails and CRM workflows to increase customer engagement for clients’ email lists. Architected sales and marketing automation for clients using Hubspot.

• Email Marketing Associate · Blackhawk2017-12-01 – 2019-05-01

  Create email marketing briefs for client email programs. Implement email marketing best practices, including SPF, DKIM, and opt-outs. Built email marketing campaigns and obtained client approval.

• Email Marketing Specialist · International House of Prayer2011-10-01 – 2017-12-01

  Managed email program for 150k contacts using DotDigital and Salesforce. Segmented and nurtured database based on interest and activity. Measured results through Google Analytics and Excel reporting.

Education

• Texas A&M University–Central TexasBachelor of Business Administration - BBA, Finance, General
• International House of Prayer UniversityCertificate, Christian Leadership

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