Anna-Lena Wakefield

About

With a Bachelor of Science in Business Administration from the University of Connecticut School of Business, I have cultivated a diverse professional background. Currently, I serve as a Marketing and Data Campaign Technician at Post University, where I leverage data-driven strategies to enhance student engagement through targeted campaigns. Previously, I was a Financial Solutions Advocate and Senior Mentor at the same institution, guiding students through the complexities of financial aid. My experience also includes roles as a Virtual Assistant, managing administrative tasks for West Hartford Pet Sitters and The Mobile Pet Spa, and as an Office Manager at West Hartford Pet Sitters. Additionally, I mentored students at the University of Connecticut, sharing insights from my academic journey. My career reflects a blend of marketing, financial guidance, and administrative expertise, underscored by a commitment to supporting educational and organizational growth.

Experience

• Marketing and Data Campaign Technician · Post University08-01-2023

  In my current position, I am merging the power of data with the art of marketing to drive strategic success. I craft targeted text, email, and call campaigns that engage prospective and active students. By harnessing the latest technology and staying on the cutting edge of marketing trends, I contribute to our university's growth and outreach efforts, ensuring we remain at the forefront of higher education marketing.

• Financial Solutions Advocate and Senior Mentor · Post University05-01-2022 – 08-01-2023

  As a financial solutions advocate, I empowered students through their educational journey. I specialized in guiding them through the complex world of financial aid, ensuring they had access to and understood the financial resources available to them to pursue their dreams. With expertise in scholarships, grants, and student loans, I provided personalized assistance, demystifying the financial aid process, and helping students make informed decisions.

• Virtual Assistant · N/A02-01-2020 – 10-01-2020

  After relocating to Austin from Connecticut, I transitioned into a remote role with West Hartford Pet Sitters and The Mobile Pet Spa as an independent contractor. In this capacity, I meticulously continued managing administrative operations, including but not limited to: processing weekly employee payroll using ADP, executing client billing cycles, orchestrating client and employee schedules, overseeing social media engagement, efficiently handling all incoming inquiries via phone and email, and addressing matters such as new hires and employee concerns.

• The Major Experience (TME) Mentor · University of Connecticut School of Business09-01-2019 – 08-01-2020

  - Used my own experiences while obtaining my Business Administration degree to give other students an idea of what it's like to be in my program of study. - Responded to any questions within a timely manner. This included during summer and winter breaks.

• Office Manager · West Hartford Pet Sitters05-01-2019 – 02-01-2020

  - Facilitated consultations and Q&A with potential clients. - Assisted with ongoing administrative work such as payroll, scheduling, interviews, etc. - Ensured top performance of staff and new hires by providing coaching and guidance. - Social Media management.

Education

• University of Connecticut School of BusinessBachelor of Science - BS, Business Administration

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