Dana Deardorff

About

I am skilled in creating, implementing, and optimizing product marketing campaigns, social media strategy, and developing strategic sales enablement content geared towards promoting products, services, events, and thought leadership. I work diligently to develop internal and external communications in a wide variety of marketing formats such as email, sales collateral, videos, webinars, blogs, case studies, and web copy.

Experience

• Content Marketing Specialist · Greenway Health02-01-2022 – 08-01-2023

  Plan, edit and write content for a variety of internal and external communications mediums. Create time-sensitive communications on industry relevant topics to support go-to-market initiatives, and other lead generation communications.

• Marketing Communications Manager · Greenway Health09-01-2023 – 03-01-2024

  - Owned and managed social media strategy and content calendar - Contributed to strategy development and planning of marketing campaigns - Secured coverage and amplified company message through industry media outlets

• Product Marketing Specialist · Greenway Health04-01-2024

  - Develop and lead marketing campaigns that promote product solutions, drive brand awareness, and achieve revenue targets - Coordinate and manage product launches, ensuring alignment with overall marketing strategy and successful communication of product benefits to target audiences - Develop and provide sales teams with the necessary tools, training, and collateral to effectively sell products, including presentations, demo scripts, and competitive analysis - Monitor and analyze the performance of marketing campaigns, using metrics and analytics to measure effectiveness and optimize future efforts.

Education

• Ohio UniversityMaster's Degree, Public Administration
• Marshall UniversityBachelor's Degree, Political Science

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