Anna M

About

I’m a strategic leader with a decade of experience developing and implementing revenue strategies and content operations. My experience spans across digital media, content development, and monetization strategies, primarily in the tech industry with companies like Snap Inc. and Wayfair. I have led initiatives that drove significant revenue growth and partnered with teams to deliver data-driven insights.

Experience

• Senior Manager, Content Monetization Strategy & GTM · Snap Inc.2021 – 2024

  Steered the development of strategies and products that enabled partners and creators to build viable, efficient businesses on Snap and generated incremental revenue for the company.

• Manager, Content Strategy & Operations · Snap Inc.2017 – 2021

  Led strategy and GTM for revenue products related to partner monetization on Snapchat, serving as the liaison between the Product and Partnerships teams.

• Lead, Content Insights & Analytics · Snap Inc.2015 – 2017

  Developed insights best practices to improve user engagement and revenue performance. Managed all data and analysis requests from Content Partnerships.

• Manager, Merchandising · Wayfair2012 – 2015

  Managed an e-commerce team of six to merchandise sales pages and ensure accurate pricing and product descriptions from buying teams.

Education

• Vanderbilt UniversityBachelor of Science

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