Nicole Wilder

About

Experienced executive, sales leader, and investor with 15+ years of scaling successful businesses and the amazing teams that drive them. More than a generalist, I've proved to be a versatile asset in any business landscape having advised revenue teams in all manner of industries from FinTech to CPG, though career specialties include Marketplaces, Advertising, Strategic Partner Channels and B2B SaaS. With a foundation in marketing and psychology, my expertise not only grants me a nuanced understanding of the dynamics and motivations driving consumers and employees alike but also equips me with a unique perspective that fuels creativity in go-to-market strategies and identifying untapped revenue opportunities. The amalgamation of insights allows me to lead teams empathically, motivate them with strategic foresight, and dynamically align strengths with evolving market demands, ensuring both team success and impactful customer connections. I am utterly obsessed with globalization, GTM strategy, applied psychology, and creating diverse and inclusive environments where top talent can flourish. If you'd like to join forces, I'm always happy to connect and collaborate.

Experience

• Vice President of Sales · HungerRush2024-11-01 –

  Heating up kitchens with the ultimate restaurant operating system—seamless, powerful, and built for end-to-end growth.

• Managing Partner · RevRamped2024-02-01 –

  Co-founder and managing member of advisory group specializing in revenue organizational development, sales messaging and go to market strategies.

• Founder · Buckit2023-12-01 –

  A digital passport to adventure is coming soon! We believe that travel isn't just about ticking off destinations; it's about embarking on transformative experiences that enrich your life. This decade long passion project will be hitting the web and app stores in spring to help you fill your Buckit.

• Director of Sales · Grubhub2021-08-01 – 2024-02-01

  Led Grubhub’s western merchant sales teams (inside, field, strategic) in tandem with global subsidiaries while actively shaping the overarching cross-functional strategy for new business acquisition and vertical expansion -Guided team to excel beyond revenue targets, securing significant ARR and market expansion beyond expectations -Thought leader on sales strategy and change management, resulting in 45% increase in ADV with no incentives -Proactively spearheaded cross-functional initiatives and corporate improvement projects, including career- leveling, enterprise affiliate and strategic partnerships, new vertical GTM, post-sale development, and more -Created a high-octane culture and fostered top talent, sustained at scale over 1 director, 14 managers, and ~150 reps

• Head of Vendor Sales & Product · Building Engines, Inc.2019-11-01 – 2021-08-01

  Continuing my Synlio role through acquisition, I transformed a SaaS startup’s vision of a partner division into a leading marketplace resource in the commercial and multi-family real estate industry -Functioned at an executive level, handling business plan strategy, product management, sales and marketing, financial modeling, talent development, and market analyses globally -Managed end-to-end vendor vertical operations, overseeing GTM Strategy, Product Development, Sales, and Post-Sales -Launched full-scale sales program averaging 23% MoM growth -Cultivated channel partner relationships with top C-suite operators, securing contracts with dozens of marquee brands

• VP of Sales (Acquired 10/19) · Synlio2019-02-01 – 2021-08-01

  Acquired by Building Engines in October of 2019

• Elite Client Director · Yelp2017-04-01 – 2019-02-01

  Strategic asset management lead responsible for expanding legacy business and executing new business initiatives -Top performer, achieving 206% of revenue goals, while leading pilot initiatives and training programs -Drove data-oriented performance conversations, advising on strategy and launching new markets -Pioneered channel sales and high-value business targeting programs, now multi-million dollar assets

• CEO · BrandEd Marketing Management2014-05-01 – 2017-04-01

  Independently established a marketing management firm servicing businesses looking to build their brand and catalyze their success -Achieved significant growth and acquisition by delivering creative marketing solutions to diverse businesses in industries ranging from pharmaceutical to entertainment, finance to SaaS -Successfully prospected and secured clients ranging startup to 10MM+ -Built ragtag team of contractors into a full-service agency, managing contractors to achieve KPIs and drive business expansion -Utilized evidence-based analysis, strategic development, and creative design to jumpstart our clients' growth and drive competitive advantage -The value we built was recognized when our book of business was purchased in 2017

• CEO · Nick @ Night Caregiving2007-05-01 – 2014-10-01

  Operated a monthly subscriber service offering access to child care, pet care, tutoring, and test preparation services -Began as a small operation growing to peak at 400+ members and 70+ caregivers, earning public acclaim -Trained, licensed, and managed hundreds of caregivers in-house -Developed a not-for-profit program benefiting underprivileged families and at-risk children

Education

• Emerson CollegeBachelor of Science - BS, Marketing Communications / Business Studies / Psychology

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