Anna Pragman

About

Parsons School of Design BFA Design and Technology Graduate currently living in the Hudson Valley NY. Bilingual (English/Spanish) product design and strategist professional with over 7 years of experience in building strong client relationships, data and story presentation design, rapid prototyping and cross functional communication. Proven excellence with detail oriented market and competitor research, and art direction of brand strategies. anna@pragman.com https://annapragman.cargo.site/

Experience

• Director of Sales And Business Development · J. SCHEER & CO.01-01-2025

  Responsible for leading sales and business development strategies to drive company growth and market expansion.

• Experience Designer · Wildflower Farms, Auberge Resorts Collection07-01-2024 – 11-01-2024

  Designed and curated guest experiences to enhance customer satisfaction and engagement at the resort.

• Marketing and Branding Consultant · Self-employed11-01-2023 – 08-01-2024

  Developed user-facing assets such as customer contact forms. Designed, implemented and monitored web pages, plugins and functionality for continuous improvement. Increased brand awareness by implementing email marketing and automation strategies. Conducted customer research and brand strategy plans to increase engagement.

• Luxury Sales Specialist · DANIELLA SHEVEL, LLC06-01-2022 – 08-01-2024

  Drove sales by building solid, trusting relationships with new and existing customers. Created engaging brand assets such as on-trend videos and photos for social media. Satisfied online and phone orders through a personalized shipping experience. Connected with customers over our sustainable brand story and values. Created a unique experience for customers combined with selling techniques to contribute to our record high conversion rate. Created thorough project proposals for seasonal displays and interior design, and executed them personally.

• Event Promotions and Documentation Lead · Parsons School of Design - The New School BFA/MFA Thesis Show02-01-2023 – 05-01-2023

  Led a graduate student team to promote a weeklong series of events. Developed exciting promotional digital assets such as social media content, emails, and schedules with existing imagery and within conceptual and graphical alignment of brand guidelines. Attentively contributed to team meetings, cross-functional briefings, and kept a detailed record. Created detailed invitations and digital programs for a collection of events. This allowed customers to comprehensively navigate our events and allowed us to predict crowd size and needs.

Education

• The New SchoolBachelor of Fine Arts - BFA, Graphic Design and Technology
• School of Visual ArtsPre College, Studio Photography

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