Annabelle Cheng

About

Product & UX Designer | Creating inclusive, scalable digital experiences that drive business impact. I design user-centered products that balance craft, strategy, and measurable outcomes. With experience at Zoom, Cargill, and Illinois Design Consulting, I specialize in translating complex user needs into elegant, accessible solutions that scale globally. Pursuing MS in Strategic Brand Communication at UIUC (2024-2025) to deepen branding and strategy. What I do: Product & UX Design: End-to-end design systems, prototyping, and mobile/web experiences for diverse audiences; User Research: Interviews, usability testing, and competitive analysis that drive product decisions; Cross-Functional Leadership: Partnering with engineering, product, and marketing to align user needs with business goals; Brand Strategy: Developing inclusive communication strategies that expand accessibility and adoption. I thrive where design craft meets strategic thinking—whether optimizing existing products, launching new features, or shaping brand identity. My approach combines deep user empathy with business acumen to create solutions that are both meaningful and commercially successful. Currently seeking opportunities to lead product design initiatives that push the boundaries of inclusive, impactful digital experiences.

Experience

• Product Designer · True Jesus Church (TJC)02-01-2024 –

  Leading the 0-1 design and development of a faith-based mobile app; launched a holistic music media player app to broaden access to church hymns and lyrics; designed an inclusive sub-brand and UX; partnered with marketing, sales, and IT to align goals and milestones; translated user feedback into product strategy.

• UX Designer · Illinois Design Consulting11-01-2023 – 04-01-2024

  Synthesized insights from AI/ML SME interviews into actionable design and product recommendations; conducted competitor analysis in the low-code software space; collaborated with stakeholders to uncover product opportunities; implemented UX workflow optimizations that improved user satisfaction and adoption rates.

• Associate Product Designer · Zoom07-01-2022 – 02-01-2023

  Built and maintained a systems design library for Android, aligning with Google Material Design 3 and ensuring global product consistency. Designed and shipped new video call features that improved communication efficiency and drove higher engagement among mobile users. Facilitated cross-functional alignment with PMs and engineers to resolve blockers, accelerating release cycles and enhancing product outcomes. Mapped user flows to identify pain points in mobile audio, implementing solutions that boosted usability and accessibility.

• Design Consultant · Siebel Center for Design01-01-2022 – 05-01-2022

  Contributed to design projects and supported strategy at the Siebel Center for Design.

• President · IDSA UIUC Chapter05-01-2021 – 05-01-2022

  Led a platform to connect industrial designers; organized workshops and invited guest speakers; facilitated a mentorship and internship program for 45 participants; reestablished COVID-safe in-person events.

• Vice President · IDSA UIUC Chapter08-01-2020 – 05-01-2021

  Managed the social media presence on Instagram, Facebook, and LinkedIn; organized workshops and guest speakers; supported mentorship programs for underclassmen.

• Laboratory Assistant · University of Illinois at Urbana-Champaign01-01-2020 – 05-01-2022

  Trained to support the Digital Output Service Desk where students can make appointments to use the 3D printer and to ask questions about various software provided in the lab. Regulated the Technology Check Out Window and ensured that all technology going in and out was in adequate condition. Ensured the safety of students and the cleanliness of facilities amidst Covid-19 regulations.

• Fine and Applied Arts Ambassador · University of Illinois at Urbana-Champaign01-01-2020 – 05-01-2021

  Prospected prospective students; engaged alumni to share information about department affairs.

• Cargill Innovation Lab UI/UX Design Intern · Cargill08-01-2021 – 12-01-2021

  Redesigned wireframes and interfaces to align with company design systems; interviewed users to evaluate usability; collaborated with engineers to develop functional prototypes.

• Product Design Intern · Zoom05-01-2021 – 07-01-2021

  Redesigned a function within design systems; conducted 30 user interviews; analyzed data to inform redesign; collaborated with PMs to prototype and resolve glitches.

Education

• University of Illinois Urbana-ChampaignMaster of Science - MS, Strategic Brand Communication
• University of Illinois Urbana-ChampaignBachelor of Fine Arts - BFA, Industrial and Product Design

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