Ez E.

About

Blending left-brain analytics with right-brain creativity to craft winning content, growth strategies, and digital marketing campaigns. Experienced leading cross-functional freelance engagements for B2B SaaS, AI, and D2C brands; skilled in SEO, webinars, email newsletters, and data-driven optimization that drives traffic, engagement, and conversions.

Experience

• Lead Content Marketing Strategist · Freelance / Self-Employed08-01-2018 –

  Led cross-functional freelance marketing engagements for B2B SaaS, AI, and D2C brands. Created thought-leadership content, LinkedIn posts, educational webinars, and email newsletters to boost credibility and lead generation. Managed a team of freelancers and external agencies, and delivered marketing projects on time. Led SEO audits and content optimization, increasing client organic traffic by up to 30% and improving keyword rankings. Trained marketing staff in AI-driven content tools. Produced video and social content that tripled engagement and grew followers by 20% over six months. Wrote case studies and blogs to drive engagement and support conversions. Planned, booked, and executed webinars and strategic partnerships. Collaborated cross-functionally with design, product, and sales to develop assets aligned with brand goals.

• Sr. Digital Marketing Strategist · CompInt (B2B SaaS FinTech)10-01-2021 – 08-01-2023

  Developed content marketing strategies and campaigns across social, video, blogs, and digital ads. Managed and executed strategic content calendar across blog, email, and social channels. Directed A/B testing to refine ad copy and targeting, leading to a 20% increase in CTR and a 17% drop in CPA across channels. Created and maintained brand guidelines. Identified and launched new acquisition channels, including TV and podcast advertising. Wrote SEO-optimized blog posts and case studies that resonated with readers, improved search rankings, and boosted organic audience growth by 25% through targeted email campaigns. Created detailed performance reports and KPIs and presented key data findings to stakeholders. Oversaw the strategy and execution of live events and webinars, resulting in a 200% increase in attendee sign-ups and improved brand engagement.

• News Assistant · WarnerMedia10-01-2019 – 05-01-2021

  Managed content scheduling and publication across various platforms, ensuring consistency delivery of news stories and maintaining a high standard of editorial quality. Collaborated with the podcast and social media teams to monitor and respond to audience feedback, helping to maintain a positive brand image and foster community engagement.

• Marketing Associate · University of Texas at Austin09-01-2016 – 06-01-2019

  Oversaw the development of multimedia and graphics, contributing to a 30% rise in content shares and 35% growth in social media followers and engagement. Led content distribution strategy, increasing website traffic from social channels. Created, sent, and tracked the performance of weekly newsletters using MailChimp. Increased email subscriber list by 25% within six months through targeted email campaigns. Implemented video SEO strategies, resulting in increased video views on YouTube. Achieved a 20% rise in donor contributions by implementing targeted email campaigns. Created and optimized video ad campaigns on Facebook, achieving higher engagement and lower CPC.

Education

• University of Texas at AustinBachelor of Science, Radio-TV-Film
• University of Southern CaliforniaMaster, Business Administration

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