Anne Afolabi

About

I am an expert brand & product marketing strategist (tbh I am a marketing generalist), I have gained experience creating and delivering (emphasis on DELIVERING) result-oriented strategies for brands across different industries, that have helped them 10X their sales and improve their brand capital in the last 6 years. Over the years, I have consulted for many startups and global brands (B2B, B2C) in identifying niches, determining their brand/market positioning, and developing their brand and communication strategies that have helped improve their sales, and brand engagement.

Experience

• Head of Strategy and Growth · The Z Strategist09-01-2018

  Designed communication templates for brands and agencies on ways to better engage Gen Z in Nigeria Built and strengthened 5 strategic relationships with organizations and leading industry partners. Directed 2 key marketing projects through conceptual planning, schedule management and final implementation. Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns. Considered business demands and customer preferences when developing pricing structures and marketing plans. Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. Oversaw preparation of marketing copy, images, videos, emails and other collateral.

• Product Marketing Manager (Programme Specialist) · UNICEF11-07-2021 – 11-06-2022

  Developed new U-Report strategy that increased participation and engagement from 8% - 14.2% in 1 year. Facilitated new technical partnerships to reduce SMS costs with telecom providers. Managed youth engagement strategy with all UNICEF sections and government partners to deliver youth centric solutions. Managed and monitored all U-report administrative websites and supervised and monitored crucial communications activities of partners (youth, community and faith-based organizations) Proved successful working within tight deadlines and fast-paced atmosphere. Conducted research, gathered information from multiple sources and presented results. Developed and implemented performance improvement strategies and plans to promote continuous improvement. Collaborated with team members to achieve target results. Leveraged project management processes and tools to define and execute projects.

• Brand Capital Specialist · Unicorn Making Group,08-02-2021 – 11-05-2021

  Increased brand awareness through event marketing, demonstrations, sales and brand promotion. Increased brand recognition in target audience through creative promotions and marketing campaigns. Wrote engaging and successful marketing, advertising and website copy. Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. Successfully designed and implemented Unicorn's first pan-African incubation programme for tech and tech- enabled businesses Handled all communications with partners, facilitators, participants, vendors, and PR for all incubation programs. Identified 20 viable businesses for funding from investors

• Marketing and Communications Manager · Seamlesshr01-01-2020 – 07-01-2020

  Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans. Wrote engaging and successful marketing, advertising and website copy. Identified appropriate marketing channels and target customers for campaigns. Planned marketing initiatives and leveraged referral networks to promote business development. Maintained inventory of marketing literature, archive files and sample files. Teamed with advertising agencies and outside consultants to develop strategic marketing plans. Conducted research to analyze customers' behavior, preferences and purchasing habits Completed in-depth reviews of market conditions and customer preferences. Coordinated with social media, public relations and other teams to execute product introductions. Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials. Worked closely with in-house design team to develop visuals for content. Monitored social media questions and comments and appropriately responded. Met with vendors to assess products, inquire about services and negotiate pricing. Updated social media platforms with latest news and corporate details. Tracked trade show expenses to maintain budget. Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 20%.

• Creative Brand Strategist · GDM GROUP02-01-2019 – 12-31-2019

  Increased profitability to achieve marketing objectives and drive productivity and growth from concept to implementation. Supervised marketing and planning activities to exceed client's sales and margin goals. Provided research and development on client's products to showcase benefits and retain customers. Drove marketing efforts by orchestrating ATL, TTL and BTL advertising campaigns. Generated sponsorships with related and partnering entities to enhance marketing objectives. Met deadlines, exceeded expectations and effectively rolled out client's campaign. Secured 5 long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits. Conducted over 10 trials and tests of marketing channels such as paid acquisition, social media and fresh content creation. Developed creative presentations, trend reports, kitted assets and product data sheets. Created printed marketing materials designed to drive campaigns. Established, initiated and optimized business development strategies based on clients' business targets, product specifications, market data and budget factors. Created strategies to recruit distributors and retailers in new markets and territory for clients Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy. Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners. Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns. Captured new customers by optimizing business strategies and launching products to diversify offerings.

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