Ning Tao

About

Before starting my career in product design, I graduated from UBC Sauder School of Business with one question in mind: How can I find creative solutions in the Finance realm? I have always been a big fan of visual arts and storytelling. Over the years, I did film storyboards for student directors, I told brand stories when I worked in retail, and ultimately I created video content about my own stories that ended up with 60k followers on social media platforms. As a user-centred thinker with customer service experience, I’m passionate about solving problems that make life easier while meeting business goals. Hence I love breaking down complex problems so that everyone can easily access finance products. My experiences in Figma, front-end

Experience

• UX Designer · Bank.Green03-01-2024

  • Launched an email lead generation project enabling the organization to monetize its bank rating feature by channelling marketing content for three personas based on 1000+ audience survey feedback. • Standardized design system into one Figma library containing 100+ components, a 6-screen style guide and unified brand assets based on IBM’s carbon design system. • Consolidated website user flow using Figma and improved content findability by optimizing UX writing, information architecture and asset grouping.

• Product Design Intern · fini05-01-2024

  • Enabled the startup to acquire a $500k investment by refining user personas and creating a unique mobile ecosystem around fitness creators, members and brands. • Enhanced iOS app usability for 2000+ active users by integrating WCAG accessibility guidelines with a focus on font size and color contrast ratios.

• Product Guide · Arc'teryx11-01-2022 – 05-01-2023

  • Delivered top-tier Black Friday customer experience using two languages under 1200 average daily traffic. • Advocated a knowledge-based shopping experience for the visiting Amer Sports board members. • Upgraded visual merchandising by creating hand-drawn storefront designs for monthly campaigns.

• Industries Vice President · Creative Industries Network at UBC10-01-2021 – 04-01-2023

  • Provided leading effort to solidify 75 new club members through a four-day club promotion event. • Actively collaborated with the marketing team to design bi-weekly newsletters that resulted in a 10% improvement in user responses on Instagram. • Generated a master document that consists of 120 industry leaders with detailed information by collaborating with non-profit organizations and industry professionals.

• Creative Director · UBC PRINT Arts and Crafts05-01-2020 – 05-01-2021

  • Responsible for designing the club's social media graphics using Photoshop and Canva. • Achieved 25% more views for the Instagram account by designing post pictures with a unified colour pallet via Canva.

• Marketing Volunteer · Vancouver Visual Art Foundation03-01-2021 – 05-01-2022

  • Worked remotely for social media content by designing promotional videos for art classes totalling 30 hours, which were featured on multimedia platforms. • Initiated long-term partnership between UBC student club and the organization by consistently pitching Visual artists and exhibitions to student communities.

Education

• BrainStationDiploma, User Experience Design
• BrainStationCertificate, Web Development
• UBC Sauder School of BusinessBachelor of Commerce - BCom, Finance

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