Anne Hinman

About

With a Master's degree in Business Administration and Management from Durham University Business School and a Bachelor's in Communication from the University of Wyoming, I have cultivated a robust career in marketing and social media. Currently, I serve as the Marketing and Social Media Coordinator at Wild Tribute, where I lead storytelling campaigns and manage brand ambassador programs. Previously, I was the Community & Content Manager at Only Co., where I curated social campaigns and built consumer-centric relationships. My experience also includes roles in digital marketing and customer relations at Navika USA Inc., and as a Marketing Manager at the University of Wyoming's Campus Recreation. I have a strong background in creating engaging content across multiple platforms, managing digital media campaigns, and fostering community engagement. My career is marked by a commitment to innovative marketing strategies and a passion for storytelling.

Experience

• Marketing and Social Media Coordinator · Wild Tribute05-01-2023 – 02-01-2024

  Craft and oversee targeted storytelling campaigns across various platforms ensuring alignment with our brand strategy and engaging our audience effectively. Foster relationships with partner organizations to authentically share their narrative, prioritizing meaningful promotion over a product-centric approach. Lead strategic coordination of giveaways, campaigns, and events, spearhead the brand ambassador program, and stay at the forefront of digital marketing trends and best practices. Create strategies for email, push, SMS, and social marketing campaigns across customer lifecycle segments.

• Community & Content Manager · Only Co.03-01-2021 – 05-01-2023

  Curate and manage platform-specific storytelling social campaigns tailored to client audience across all platforms; Facebook, Twitter, LinkedIn, Instagram, Youtube, and TikTok. Serve as the voice of the brand; building community through consumer-centric relationships. Conduct post-campaign performance reports, including recommendations based off of KPIs across multiple channels. Complete long term and ad-hoc projects; completing over 100+ digital media campaigns and manage individual budgets (Meta, TikTok, Streaming Services, Spotify). Collaborate with colleagues on the creation of annual & monthly digital marketing strategies and plans, ensuring the quality and relevancy of organic content.

• Administrative Assistant · Only Co.12-01-2020 – 04-01-2021

  Assisted in administrative tasks and supported the team in various projects, contributing to the smooth operation of the company.

• Digital Marketing & International Customer Relations · Navika USA Inc.11-01-2019 – 12-01-2020

  Marketing to wholesale and retail customers by providing the development, production, and review of our site's content and social media presence from videos to graphics. Promotion of products to prospective buyers and providing answers for sales inquiries. Additional support in customer care, B2B and B2C sales, and general administrative assistance.

• Los Angeles Rams Ambassador · Los Angeles Rams08-01-2019 – 11-01-2019

  Create a personable and memorable experience for all Los Angeles Coliseum guests through greetings, in-game guest-services support, and post-game send-offs. Provide a personal representation of the LA Rams by establishing and strengthening relationships with all Los Angeles Coliseum guests and season ticket holders during pre-game tailgates. Help guests with various needs; including ticketing support, seat locations, and random acts of kindness. Maintain knowledge of current players and additional NFL news and NFL club players in order to provide information and connect with fans of the Rams or the opponents.

• Masters Student · Durham University Business School10-01-2018 – 11-01-2019

  MSc in Management. University football player.

• Marketing Manager · Campus Recreation University of Wyoming08-01-2016 – 11-01-2019

  Innovatively design marketing materials to advertise upcoming leagues and tournaments. Manage the oversight and administration of the programs social media presence on Twitter and Facebook. Adhere to the University of Wyoming branding and marketing standards throughout the creation process of all graphic design projects.

• Social Media Intern · University of Wyoming08-01-2015 – 05-01-2016

  Student Intern in the athletic marketing department, responsible for running social media platforms during competition for all university sports via Snapchat, Facebook and Twitter. Creating promotional event graphics. Creating graphics for pre and post-game content and posting online.

Education

• Durham University Business SchoolMaster's degree, Business Administration and Management, General
• University of WyomingBachelor's of Arts, Communication

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