Samantha Gillen

About

With a Bachelor's degree in Communication and Media Studies from the University of North Carolina Wilmington, I have cultivated a robust career in digital marketing and brand management. Currently, I serve as a Digital Marketing Strategist at SG MEDIA, where I craft strategies to boost online presence and engagement. Previously, I coordinated marketing and communication efforts at Cape Fear Habitat for Humanity, managing diverse projects across multiple channels and collaborating with stakeholders. As a co-founder of 222 Marketing Co., I specialized in organic social media strategies for mission-driven brands, enhancing brand awareness and customer loyalty. My role as a Social Media Coordinator and PR Liaison at InWave saw me excel in outreach and social media management, achieving a remarkable 568.29% increase in Instagram engagement. My career reflects a commitment to innovative marketing solutions and impactful brand storytelling.

Experience

• Digital Marketing Strategist · SG MEDIA03-01-2024

  *Built a loyal, engaged community with a 23.43% IG engagement rate through targeted strategies. *Led partnerships with community groups and brands, increasing visibility. *Used performance metrics to refine strategies, driving consistent audience growth.

• Marketing and Communication Coordinator · Cape Fear Habitat for Humanity08-01-2023 – 2024

  *Increased LinkedIn presence by 40%, surpassing competitors in visibility and engagement. *Led integrated marketing across social, print, email, and web for cohesive messaging. *Collaborated with teams to boost engagement, selling out a fundraiser. *Trained AmeriCorp members in social media, cutting costs and improving impact.

• Co-founder / Digital Brand Manager · 222 Marketing Co.12-01-2022 – 08-01-2023

  Creative Agency based in Wilmington, NC that specializes in organic social media strategy and digital brand management for do-gooder brands. Our methods are proven to build brand awareness, customer loyalty, and drive sales.

• Social Media Coordinator, PR Liaison · InWave12-01-2021 – 2023

  *Expanded target audience, increasing new attendees by 58% at the annual event. *Raised engagement rate from 1.23% to 8.22% with creative strategies. *Launched community Spotify playlists and interactive learning resources to build stronger connections between new and existing members..

Education

• University of North Carolina WilmingtonBachelor's degree, Communication and Media Studies
• Myers Park High School

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