Annie Skinner

About

Experienced marketing communications professional with a background in social media management. Skilled in public relations and communication, with a strong foundation in content creation and strategic marketing.

Experience

• Marketing Communications Coordinator · Graybar CanadaApril 2025 – present

  Coordinate marketing communications activities, including content creation, social media management, and event support.

• Event Manager · Oret­ta Toronto - Midtown and King WestAugust 2024 – April 2025

  Organized and managed events, handling sales, client inquiries, and logistics to ensure successful event execution.

• Marketing Coordinator · ClearRisk Inc.2020 – 2022

  Managed social media campaigns, content creation, and digital marketing strategies to enhance brand visibility.

• Marketing, Recruitment and Events Coordinator · Faculty of Business Administration at Memorial University of Newfoundland2019-09-01 – 2020-05-01
• Government Employee · Canada Revenue Agency - Agence du revenu du Canada2019-01-01 – 2019-08-01

  Bilingual agent in the Verifications and Collections division, specializing in contract payment reporting systems (CPRS), T5018 subcontractors reports.

• Invigilator · Memorial University of Newfoundland2018-05-01 – 2018-12-01

  Ensured exam environment, transported confidential documents, invigilated exams, and provided student support.

• Service Coordinator · Laura Canada2015-11-01 – 2018-12-01
• Marketing Communications Coordinator · Graybar04-01-2025

  Copywriting and distributing monthly email newsletters using Salesforce Pardot. Created and optimized two paid advertising campaigns through Meta Business Suite. Developed and presented quarterly social media reports based on KPI’s and analytics. Managed inventory, tracked stock levels, and coordinated order shipments to 32 branches. Planned, written and scheduled content for our social media calendar with content being posted daily on LinkedIn, Instagram and Facebook. Maintained and updated both internal and external company websites. Built and launched landing pages to support marketing initiatives using Salesforce. Led the implementation of Hootsuite Advanced Analytics to measure and demonstrate marketing ROI. Supported event planning and represented the company at industry events.

Education

• Memorial University, Newfoundland and LabradorBachelor of Commerce (Co-operative)
• University of Toronto School of Continuing StudiesCertificate, Strategic Public Relations

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