Anoo Vaddi

About

With a background in marketing and a focus on channel marketing, this professional has gained experience at reputable companies such as JPMorgan Chase & Co. and Hearts & Science. Their roles have involved media buying, budget management, and negotiation with network partners. They have also interned at QVC, where they worked on performance marketing and affiliate marketing, demonstrating their versatility in different areas of marketing. Additionally, they have experience as an international marketing consultant, showcasing their ability to collaborate with diverse teams and compile comprehensive marketing reports. With a strong educational foundation and a track record of hands-on experience in various marketing functions, this individual brings a well-rounded skill set to the table.

Experience

• Channel Marketing Associate · JPMorgan Chase & Co.04-01-2022

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• Negotiator, Video Investments (AT&T) · Hearts & Science03-01-2022 – 04-01-2022

  Media Buyer on the AT&T account for National TV (Linear & Digital)

• Assistant Negotiator, Video Investments (AT&T) · Hearts & Science05-01-2021 – 03-01-2022

  Junior Media Buyer on the AT&T account for National TV (Cable & Digital) Maintaining and managing all linear and video inventory flighting for national TV networks on National Tool Kit Performing budget management for all inventory for billing, invoices, and any discrepancies Developing post buy analysis charts for finance and monitoring programming lists from networks Negotiating with network partners about inventory and coordinating with the client to ensure weekly goals are met Working with Senior Buyers to assist with inventory orders, delivery projections, and video investment media plans

• QxH Partnership Marketing Intern · QVC05-01-2020 – 04-01-2021

  Worked alongside the Performance Marketing team to drive revenue and increase new customer sales on their Affiliate Marketing Team Pulled offers and wrote copy to create the weekly affiliate newsletter and weekly content newsletter for publishers to post on their sites Supported the ad operations team in providing placement screenshots, creating link ids, and sending partner assets Audited store pages on partner sites, analyzed order inquiries on Impact, and monitored partner applications on Impact Tracked sales and commission of affiliate placements and created a timeline to track content placements and assets Completed a content and affiliate media buying plan by analyzing QVC's core target market, past sales, and new names for two potential partners (Intern Project) Assisted with communicating with partners about RFP proposals and helped select offers for placements Assisted HSN with similar tasks listed above

• International Marketing Consultant · Pitt Business01-01-2020 – 04-01-2020

  Collaborated with a team of students at Pitt and from Germany to compile a marketing report for an international client Audited and analyzed KPIs of clients social media accounts to create recommendations for their online presence Presented a marketing strategy to the client that included a SWOT analysis, a competitive landscape analysis, recommendations for each social media platform, and a user-guide for engaging on their social media pages

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