Anscia Brown, MBA

About

I live by the motto that “everything is always bigger than you.” I’ve always been able to see the bigger picture – how the small choices, connections, and steps contribute to results in the long term. It’s what makes me such an impactful multi-hyphenate brand marketing professional. It’s why when most 13-year-olds were hanging out at the mall or making their AOL accounts, I spent my summers working with the DC Summer Youth Employment Program to increase my corporate skillset and work in different industries, like the humanities, performing arts, government, and public service. While at St. John’s University, I passed over partying to place 4th in the country for the National Student Advertising Competition while securing my Bachelor of Science and MBA in Marketing in just five years. But my insatiable thirst for knowledge and my gift of seeing the 100,000-foot view have not only been beneficial for me – they have been my most outstanding contribution to the spaces around me. They’re how I entered my position at MoneyLion and worked my way from Social Media Manager handling their end-to-end content strategy to Brand Manager coordinating their IPO branding, integrated marketing, media buys, national commercial development, and creative & PR agency collaboration in less than six years. They’re how I was able to connect the threads of Fintech to various industries and community initiatives, from sports marketing partnerships with Team Penske, Paretta Autosport, and 23XI, to integrated marketing with podcasts from All the Smoke, Unwaxed, The Crew Has It, KG Certified, and Hotboxin’, and community partnerships with dfree and Play Like a Girl. But most of all, my ability to understand how one impacts the many is what makes me a huge advocate for grassroot efforts. It’s why I’m a champion for creating community and culture with purpose – truly building and fostering a brand. And it’s why I intentionally give every opportunity my all. Community, culture, and collaboration make up the secret sauce to building a brand, and I use that as my north star every day. So if you’re looking for a brand marketer ready to think outside the box, Anscia Terelle Brown is the right person for the job. A Recipe for a Powerful Multi-Hyphenate Brand Marketer Ingredients: 10 years of experience in multicultural marketing, integrated marketing, OOH advertising, community impact, and sports marketing 9 years in NYC 3 years in the Bay 2 Degrees in marketing 1 Incredible passion for impacting brands for the greater good Bonus: 1 adorable rescue pup named Langston!

Experience

• Marketing & Digital Experience Director · OMNICOLOS2024-12-01 –
• Co-Founder & CEO · Breakin' Bread2024-06-01 –

  Breaking Bread is a community-focused platform dedicated to empowering Black and Brown creatives and entrepreneurs to rise, flourish, and thrive through meaningful collaboration and sustainable economic growth. More coming soon.

• Marketing & Communications Director · Heart, Body & Soul, Inc.2024-04-01 –

  • Lead omni-channel marketing and communication strategies to increase brand awareness and brand engagement, including but not limited to social, digital, print, web, press, email, SMS, and more. • Collaborate with global, national, and local community partners to create innovative programming and events to improve Black men’s health. • Safeguard the brand’s identity and voice by ensuring all marketing materials, communications, and content are aligned with the organization’s mission and values, maintaining consistency across all HBS platforms.

• Marketing Lead · 10:19 Productions2024-01-01 –

  10:19 Productions is dedicated to transforming the entertainment industry one story at a time.

• Brand Manager · Growth Skills2023-03-01 –

  • Manage and own social media channels for Growth Skills, Urban Income, and Mr. Chichester. • Produce owned and operated podcasts, Urban Income and Ranking & Revenue.

• Fractional Brand Marketer · Anscia Terelle — Freelance2016-05-01 –

  I work with scaling Black and women-owned businesses with their brand marketing needs, including services such as brand marketing strategy, consumer marketing, Squarespace web design, event production, social media management, creative, and more. I am taking new clients. You can learn more about my services here: https://www.ansciaterelle.com/services

• NYC Community Board Member · The Gathering Spot2024-03-01 –
• NYC Founding Member · The Gathering Spot2022-11-01 –
• Member · ForbesBLK2023-10-01 –
• Brand Manager · MoneyLion2021-10-01 – 2022-12-01

  • Owned and managed the NASCAR Program with Michael Jordan and Denny Hamlin's team, 23XI, featuring No. 23 Bubba Wallace, No. 45 Kurt Busch, and Ty Gibbs. Garnered over 16M impressions in the first year of the sponsorship. • Developed go-to-market plans with an omnichannel approach to launch large-scale brand marketing campaigns, including at-track activations, influencer programs, marketing communications, product launches, product marketing, merchandising, OOH, and CTV/OTT campaigns, garnering $12.2M+ in earned media. • Owned and managed all brand marketing collateral for a successful IPO launch, which included commercials, social media, digital event materials, and more. • Executed and activated in-person events and notable digital integrations with top podcasts, including All the Smoke, Hotboxin', Unwaxed, KG Certified, and The Crew Has It. Achieved CPEs as low as $0.21 through various activations. • Worked cross-functionally across various internal and external functions, such as social, lifecycle, legal, compliance, product marketing, integrated marketing teams, media buying agencies, public relations agencies, and talent to brand manage and execute small and large-scale marketing campaigns. Partnerships: Team Penske, 23XI, dfree, and Play Like a Girl

Education

• St. John's University, The Peter J. Tobin College of BusinessMaster of Business Administration - MBA, Marketing/Marketing Management, General
• St. John's University, The Peter J. Tobin College of BusinessBachelor of Science (B.S.), Marketing
• SEED Public Charter School of Washington DCHigh School Diploma
• SEED Public Charter School of Washington DCMiddle School Diploma

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