Emily Frenkel

About

With 5+ years of experience in digital marketing, specializing in e-commerce, I bring a blend of technical expertise and creative storytelling finesse to drive impactful results. I'm eager to join a team of data-driven professionals who are ready to level up. My agency background provided a strong foundation for my performance marketing skills across a variety of industries, including arts, luxury accessories, jewelry, and more. I excel at solving complex challenges, ignited by a passion for empowering others to realize their goals. Customized solutions have become increasingly paramount in executing strategic initiatives. Let's connect and hit some solid KPIs worth talking about! One of my blog posts published on my former digital marketing agencys site was the top 3rd most visited page. In 2023, I earned LinkedIn Top Voice status for Teamwork and Event Planning by contributing to articles. In May 2024, I earned a Yelp Elite status for my reviews. My Google reviews have also been performing better than I had anticipated. I'm always eager to expand my horizons and learn from others. The impossible has proven to be possible. With that in mind, I believe in everyone's abilities to become a better version of themselves. I launched a lifestyle coaching business, Ms.Frenkel, and enrolled in classes with iPEC to get certified and internationally accredited. My pay what you can afford model is an outlet for me to support those who ordinarily would not be able to afford coaching in overcoming obstacles to get closer to their goals. Resilience is the name of the game and my experiences have taught me how important it is to be grateful and give back to our communities. While I am keeping myself busy, I truly miss working with others on a consistent basis. I enjoy connecting with people who are ready to level up professionally and/or personally. We are all here for a reason, and collaboration is the only way we can all win. Want to learn more? Here's where I add value: Assisting people in achieving their dreams through personalized solutions Staying up-to-date on the latest trends and changes in the digital marketing industry Supporting individuals in their transitions through mentorship and guidance Advocating for the underrepresented communities, including the Ukrainian and deaf populations Exploring new culinary experiences and experimenting with cooking techniques Researching and applying physical activity and nutrition learnings

Experience

• Head of Strategic Partnerships · Ukrainian Jersey City10-01-2023

  Leading initiatives leveraging relationships with executives of international organizations from the Mental Health, Event, and Art industries. Broadening organizational footprint with new and existing partners towards shared visions. Networking with industry leaders to execute innovative strategic ideas.

• Founder & Content Creator · Ms.Frenkel09-01-2023

  Enrolled in classes with iPEC to get life coach certified and internationally accredited. Guiding people towards achieving their dreams and overcoming roadblocks in their journey. Building a community of like-minded ambitious leaders who seek more fulfillment and joy in their lives. With partnerships across nonprofit organizations and for-profit institutions that align with my values, I endorse products and services that can benefit my network. Spreading the word with consistent, organic daily postings and engagement across TikTok, Threads, Instagram, and LinkedIn. Authenticity has been the wave, all I care about is spreading helpful messages that can impact someone positively.

• Sr. Specialist Digital Partnerships · Leaf Home04-01-2023 – 08-01-2023

  Leveraged Tableau dashboards to analyze partner and product performance to make optimizations wherever applicable. Maintained partner relationships and sought after growth opportunities, including onboarding new partnerships across 3 brands (LeafFilter, Leaf Home Water Solutions, and Leaf Home Safety Solutions). Introduced HR ideas to formalize onboarding processes, enhance company culture, and promote cross-functional collaboration.

• Talent Acquisition Specialist · Socium Media06-01-2022 – 03-01-2023

  Conducted surveys on employee engagement, employee recognition, etc. to identify areas of growth, applying learnings wherever applicable. Completed quarterly competitive analyses on market rates for salaries across Search, Social, and Shopping & Feeds divisions and levels. Utilized HubSpot to create internal monthly email campaigns highlighting upcoming events, a summary of recent accomplishments, and examples of the ways people can connect in a primarily remote environment. Onboarded 24 new hires in 2022, providing resources on how/what to prepare for their first month. Sourced candidates for various departments and leveling using LinkedIn Recruiter Lite and Gem. Interviewed prospective talent and scheduled interviews with relevant candidates using Greenhouse.

• Paid Media Strategist · Socium Media07-01-2021 – 06-01-2022

  Managed monthly budgets, pacing, and strategy across for mainly e-commerce clients across Google, Bing, Facebook/Meta, Instagram and Pinterest. Built and regularly optimized prospecting and retargeting campaigns. Prepared client-facing weekly, monthly, and yearly reporting in addition to ad-hoc requests. Drove online and in-store B2C conversions such as purchases, newsletter sign ups, and leads.

Education

• SUNY New PaltzBachelors Degree, Business Administration and Management, General
• COOP Careers FellowshipCertificate of Completion, Spring 2020, Data Analytics
• Leon M Goldstein High SchoolHigh School
• iPEC CoachingLife Coaching

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