Vickie Kan

About

I’m a Toronto-based Multimedia Content Specialist with a focus on brand storytelling, digital strategy, and visual creation—helping food, lifestyle, and boutique brands bring their identity to life online. With experience across freelance content creation and marketing, including Bake Code, Chatime, Barburrito Canada, and Studio North Toronto, I craft intentional, aesthetic content and multi-channel campaigns that align with client goals. I’m currently freelancing and always open to new collaborations, content partnerships, or brand campaigns. Let’s connect! studiokanvis.com | DM me to chat projects

Experience

• Associate Brand Manager - Bake Code · Bake Code01-01-2024 –

  Experienced in developing and executing brand marketing strategies, managing campaigns, B2B marketing, and promotions. Successfully pushed white-labeling of mooncakes to luxury brands like Michael Kors, Louis Vuitton, and more. Skilled in influencer collaborations, content creation, and optimizing performance with data-driven insights; strong background in customer service and delivering high-quality outcomes across channels.

• Social Media Manager - Studio North Toronto · Studio North Toronto07-01-2022 – 06-30-2023

  Managed Studio North's Instagram, created daily content, designed promotional materials, crafted app push notifications, launched a blog to drive brand awareness, engagement, and website traffic.

• Marketing Coordinator - Bake Code and Atealer by Chatime · Bake Code and Atealer by Chatime05-01-2022 – 01-31-2024

  Executed multi-channel marketing campaigns, managed social media, and led influencer/local marketing initiatives to drive brand awareness and sales, while analyzing performance metrics and collaborating with teams to meet targets.

• Marketing Assistant - Barburrito Canada · Barburrito Canada11-01-2021 – 05-31-2022

  Managed internal communications, 180+ location pages, third-party delivery apps to ensure smooth operations. Oversaw GiveX POS for loyalty programs and assisted with website maintenance (WordPress). Created social media content, wrote blog posts to improve SEO, and worked with influencers for store openings. Delegated email queries and resolved customer issues using HubSpot.

• Freelance Content Creator & Marketing Specialist · Self-employed / Freelance07-01-2016 –

  Provided social media content creation, management, photography, videography, graphic design, and copywriting services for various clients, including Holland Bloorview, Red Bull, Socialite, and Nadege Patisserie, among others.

Education

• University of TorontoHonours Bachelor of Science, Psychology, New Media Studies (Joint with Centennial College)
• OCAD UniversityCertificate, Digital Media Skills
• Cameron Heights Collegiate InstituteHigh School

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