Beth Marilyn

About

Hello, I'm Beth. Marketing is not just my speciality, but my passion! With a university degree and three years of experience as a digital marketing and social media specialist, I've helped drive growth at various established and start-up organizations through creativity, consistency, research, and strategy. Outside (and sometimes, inside) of work, I love all things film, music, fashion, health, and wellness.

Experience

• Social Media Marketing Manager · The Fit Kit09-01-2024

  - Creating a distinct brand identity kit for consistent messaging across all platforms. - Content writing through demographic and market research to find topics that resonate with audience. - Creating graphics and organic content for multiple social media platforms. - Managing a social media content calendar, CRM, and communications.

• Social Media Coordinator & Administrative Assistant · Therapinay05-01-2021 – 05-01-2024

  - Creating and managing a content calendar aligned with organizational needs and market research relevant to target demographics. - Producing and publishing social media content using graphic design in Canva and video editing software in Adobe Creative Suite. - Development and execution of marketing campaigns and events that have increased engagement, revenue, and CTAs. - Curating, organizing, and managing administrative tasks and documents. - Growing brand awareness through community engagement, partnership and sponsorship acquisitions, and influencer collaborations using the brand voice. - Created, coordinated, and hosted Therapinxy Thursdays on Instagram Live, connecting over 100 culturally-aware mental health and wellness practitioners with over 20,000 clients.

• Marketing Coordinator · University of Windsor Communication Students' Association09-01-2023 – 04-01-2024

  - Creating graphics and organic content for social media channels. - Capturing video and photo coverage of live events, then editing them for distribution on social media. - Creating designs for physical posters and flyers to be posted around campus. - Planning, developing, and executing events.

• Marketing Coordinator & Videographer · University of Windsor10-01-2022 – 04-01-2024

  - Production and post-production; filming and editing shows, trailers, montages, promotional materials, and recruitment posts; optimizing videos for multiple social media channels (ie. Instagram Reels, Facebook, YouTube). - Creating promotional material for social media and physical signage to maximize workplace efficiency and assist patrons when navigating the building.

• Marketing Executive · SMU CAPIS09-01-2021 – 04-01-2022

  - Designing a brand identity kit for all marketing members to create content that is consistent with the brand narrative, style, and storytelling. - Training new marketing members on digital content creation, search engine optimization, market trend research, analytics, and social media communications. - Planning, developing, executing, and managing a content calendar, community engagement, and events.

Education

• University of WindsorBachelor of Arts, Communication, Media, and Film

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