Anthony Martinez

About

Hello! I'm Anthony Martinez, a dynamic Digital Marketer specializing in integrated marketing with a deep focus on analytics. I graduated from New York University with an MS in Integrated Marketing and a concentration in Marketing Analytics, complemented by a BA in Advertising/Public Relations from the University of Central Florida. My skill set spans across various platforms enabling me to excel in social media management, analysis, email marketing, and copywriting. I have honed my expertise through internships at leading companies like Meiyume and Taylor&Pond, where I was deeply involved in market research, content creation, digital advertising, and social media management. Check out my portfolio linked below!!

Experience

• Digital Marketing Intern · Hungry Pants01-01-2021 – 05-01-2021

  Create and brainstorm new content for social media accounts and promotional materials Organized a content calendar to track posts throughout socials Act as a liaison between community partnerships and non-profits Reach out to media and local news for coverage and event opportunities

• Market Analyst Intern · FreeAxez08-01-2022 – 12-01-2022

  Interpret data and provide insights into company KPIs Follow social media growth and engagement Assist in social and content marketing campaign execution Track logistics for tradeshows and marketing events

• Account Management Intern · Taylor&Pond01-01-2023 – 05-01-2023

  Review aggregated data using social measurement tools and report on insights for client-facing reports Content Generation, Community Management, and Social Listening Actively monitor and engage with the online community Assist with the development and production of social media content calendars and scheduling of content Build Influencer creative briefs Draft content for social properties and Influencer Activation Create engaging copy for content, mirroring the brand voice Clients include but are not limited to CoverGirl, Manic Panic, Surface Hair, MyKirei, & Ban Deodorant

• Digital marketing Intern · Meiyume07-01-2023 – 01-01-2024

  Conducted in-depth market research & analysis (competitor’s analysis, trend research, market insights, product marketing understanding, etc) Content creation (press releases, articles, thought-leadership blog posts) Digital advertising (Google Ads, LinkedIn Ads) Marketing data collection (from Google Analytics, LinkedIn and Instagram) Presentation deck design and templates Social media & website management (LinkedIn, Instagram, WordPress) SEO keyword research (US region)

Education

• University of Central FloridaBachelor's Degree, Advertising/PR
• New York UniversityMaster's Degree, Integrated marketing with concentration in analytics

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