Antonio C.

About

Award-winning marketing leader and team builder with background in electrical engineering. 15 years of experience designing and implementing go-to-market (GTM) strategies that have led to double or triple-digit increases in annual revenue for tech companies small and large. Strategic, analytical, creative, and results-oriented. Expertise in sales-led as well as product-led strategy, demand generation, brand messaging, lifecycle marketing, ABM, and GTM tech stacks.

Experience

• VP of Marketing · Valorx07-01-2022

  At Valorx we build simple yet powerful products that enhance the software already used by millions of business professionals. Valorx Fusion and Wave empower professionals to get the most from their CRM data. Valorx adapts to your Salesforce data model (no matter how complex), allowing you to retrieve Salesforce data, efficiently manage it within a spreadsheet view (either in Excel, Google Sheets, or right in your browser), and seamlessly sync the data back to Salesforce.

• Vice President of Demand Generation Marketing · Fast Radius09-01-2021 – 07-01-2022

  Helped grow the company from $9M to $27M in annual revenue, leading to IPO. Revamped demand generation engine across marketing + sales motions, ABM, paid media, tech stack, and content/SEO. Promoted after one year as a Sr. Director. - Marketing-specific YoY results: 5X YoY increase in budget led to 4X qualified opportunities, 11X amount won - Stood up high-performing team (from one person to nine) across product, acquisition, account expansion, ABM, content, ops - Built a strong tech stack (Marketo, Salesforce, Drift/Qualified, Align.ly, Zoominfo, Outreach, Zapier, 6sense) - Instituted new inbound SDR function, merit-based AE assignment, marketing + product conversion roadmap, and an improved sales enablement process, all of which contributed to a three-digit YoY increase in annual contract value - Implemented the companys first ABM program, leading to a significant increase in weighted pipeline for target accounts - Developed customer marketing practice (focus on account expansion) which led to a double digit increase in repeat rate

• Sr. Director of Demand Generation Marketing · Fast Radius08-01-2020 – 09-01-2021

  As Sr. Director of Demand Generation Marketing, likely contributed to the growth and optimization of demand generation strategies, including ABM, paid media, tech stack, and content/SEO, setting the stage for subsequent promotion to Vice President.

• Vice President of Performance Marketing · Starcom09-01-2015 – 09-01-2020

  + Exceeded demand generation goals for a diverse set of B2B (from mid-size to Enterprise, from SaaS to high-tech manufacturers) and D2C companies Managed teams of up to 20 people. Designed and executed holistic growth programs, including global ones Achieved a 72% YoY increase in MQLs for a large B2B technology provider that serves nine core industries

• Director of Content and SEO · Starcom09-01-2013 – 09-01-2015

  Ran content/SEO, influencer marketing, and conversion optimization efforts for clients like GE, QuickBooks. Helped create analysis framework that won the top global company award on the Working Smarter category

Education

• Illinois Institute of TechnologyMaster of Information Technology and Management
• Universidad Politécnica de MadridBachelor of Science, Electrical and Computer Engineering

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