Richard Martin

About

As a VP of Marketing and Revenue Operations leader with over 15 years of experience, I specialize in building scalable full-funnel marketing systems that align marketing with revenue operations. I drive predictable growth through data, automation, and GTM strategy, having scaled ARR 700% and improved operational efficiency by 50% while reducing CAC by 30%. My expertise spans demand generation, GTM strategy, marketing automation, CRM integration, and revenue operations alignment. I take a systems-level approach to marketing, connecting brand to revenue with tools, data, and people. My core skills include GTM Strategy, Full-Funnel Marketing, Revenue Operations, Marketing Automation, CRM Automation, Demand Generation, Marketing Operations, Predictive Analytics, AI in Marketing, and Team Leadership.

Experience

• Marketing & Revenue Operations Consultant · Venture on Web2014-01-01 –

  As a fractional CMO consultant, I design scalable growth systems for DTC, B2B SaaS, and nonprofit clients. I specialize in full-funnel marketing strategy, revenue operations alignment, marketing automation, conversion optimization, and GTM strategy to drive predictable revenue growth. Key Achievements: • Built comprehensive revenue operations frameworks integrating marketing automation, CRM systems, and demand generation programs for 50+ organizations • Designed and executed GTM strategy for B2B, DTC, non-profits, education, and mission-driven organizations resulting in 42% average increase in conversion rates and 30% reduction in CAC through full-funnel marketing optimization • Implemented marketing automation and CRM integration solutions (HubSpot, Salesforce, ActiveCampaign) that improved marketing operations efficiency by 60% • Led demand generation campaigns combining SEO, paid media, email automation, and lifecycle marketing to generate $12M+ in pipeline for clients • Advise executive leadership on revenue operations best practices, marketing technology stack optimization, and full-funnel growth strategy

• Chief Executive Officer · Colma Group2025-05-01 – 2025-10-01

  Brought in as interim CEO to build go-to-market systems and operational infrastructure for a virtual staffing startup. Worked closely with founders to develop GTM strategy, establish marketing operations, implement revenue operations processes, and create scalable demand generation systems. Key Achievements: • Designed and launched comprehensive GTM strategy including positioning, messaging framework, and full-funnel marketing approach for B2B SaaS offering • Established marketing automation infrastructure and revenue operations workflows to track pipeline from lead to close • Created demand generation playbooks for outbound sales, inbound marketing, and partnership channels • Built foundational marketing operations systems including CRM configuration, marketing automation setup, and reporting dashboards

• Vice President Marketing · Ring Ring Marketing2018-09-01 – 2024-09-01

  As VP of Marketing for a B2B digital agency serving 630+ clients in the death care, hospice, home health, and home improvement industries, I led marketing strategy and revenue operations for the organization. I was responsible for full-funnel marketing execution, demand generation, marketing operations, and team leadership scaling the agency from $1M to $8M ARR. Key Achievements: • Grew ARR 700% (from $1M to $8M) and expanded operations 10X as VP of Marketing, integrating AI-powered marketing automation into the full marketing tech stack • Optimized revenue operations and marketing operations, improving efficiency by 50% and campaign performance by 25% through predictive analytics and marketing automation • Led GTM strategy and demand generation across 630+ client accounts, implementing full-funnel marketing systems that improved client retention by 90%+ • Built marketing automation infrastructure using CRM systems, email platforms, and analytics tools to create scalable, repeatable marketing operations processes • Managed cross-functional teams including marketing operations specialists, campaign managers, and revenue operations coordinators creating a high-performing marketing organization • Positioned the company for acquisition through systematic marketing operations documentation and revenue operations optimization

• Information Technology System Administrator · Dallas County Schools2002-08-01 – 2018-01-01

  Led IT infrastructure for a public K-12 school district serving 2,000+ staff across 16 locations. Oversaw systems uptime, budget allocation, vendor relationships, and long-term tech upgrades. Worked closely with education leaders to support student enrollment systems, faculty access, and secure data operations. Selected Accomplishments: • Maintained 99.8% systems uptime through proactive monitoring and network optimization. • Reduced operational costs 22% by renegotiating vendor contracts and optimizing IT workflows. • Spearheaded district-wide cloud migration, improving access and reducing maintenance demands. • Managed a $750K tech budget and led a 3-person support team with coverage across multiple campuses.

• Field Service Manager · AT&T2000-04-01 – 2002-06-01

  Supported enterprise technical sales teams in the San Francisco Bay Area, delivering voice and data infrastructure recommendations aligned to business needs. Helped secure large-scale contracts by designing scalable telecom solutions and translating complex needs into custom packages. Selected Accomplishments: • Contributed to $2.5M+ in closed contracts through pre-sales strategy and in-field customer support. • Improved team performance 35% by identifying scalable solution bundles for high-value accounts. • Maintained 92% retention across technical support team during growth and product rollout phases.

• Technical Support Representative · DSLNetworks1998-01-01 – 2000-03-01

  Provided end-to-end support for DSL broadband service rollouts during the early adoption phase of high-speed internet. Worked across provisioning, troubleshooting, and customer onboarding to ensure timely and successful service activation. Selected Accomplishments: • Achieved 95%+ customer satisfaction by streamlining installation timelines and improving issue resolution processes. • Reduced order delays 27% by collaborating with telecom partners to resolve provisioning bottlenecks. • Supported 200+ clients monthly during scale-up phase, delivering consistent technical support and onboarding assistance.

Education

• University of PhoenixBS Information Technology, Information Technology

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