Antonio Segurado ☻

About

With a Master's in Branding from Elisava School of Design and Engineering and a BA in Design from IADE, I have carved a niche in the creative industry. As the founder of Tonemaki, I lead a hybrid design solution firm specializing in 3D, branding, animation, and Webflow, offering premium quality services. Previously, I piloted Tone Segurado Studio, delivering integrated branding and motion graphics solutions. My freelance roles include creating dynamic visuals for VML's top comedy podcast and crafting hyper-realistic 3D visuals for Bar Ogilvy's Sumol campaign. As a Brand Design Lead Consultant at AgreeWe, I developed a strategic identity that secured $1.1 million in funding. My work blends art with strategy, ensuring brands stand out and thrive.

Experience

• Founder · TONEMAKI01-01-2024

  Leading Tonemaki as a hybrid design solution that turns ideas into assets and designs into growth. Specializing in 3D, branding, animation, and Webflow, we provide fast, top-tier services at predictable rates or custom quotes—always with premium quality. Balancing speed and precision, we manage each project through a private Trello board for precise, efficient collaboration. Inspired by the concept of ikigai—doing what you love and helping others succeed—Tonemaki reflects the experience of crafting for 80+ brands and my passion for design innovation. With flexible plans (Maki, Bento, Emperor) and a straightforward, transparent model, Tonemaki redefines how businesses access design, ensuring everything works precisely.

• Business Owner · Tone Segurado03-01-2021

  Piloting Lisbon's Tone Segurado Studio as a one-man army, I turn creative challenges into captivating solutions. Specializing in integrated branding, web design, animation, and motion graphics, I blend art with strategy to make your brand's presence unforgettable. Think of me as the Swiss Army knife of creativity – compact, versatile, and always ready to deliver impactful results. Let Your Brand stand out from the crowd. Get more sales using top-level creativity and animation.

• Freelance Art Director and Motion Designer · VML04-01-2024 – 06-01-2024

  Creating the main title animations intro and podcast visuals, including an 8m x 2.5m illustrated backdrop, for “Não Mandas em Mim”—Portugal’s #1 Comedy podcast on Apple’s Top Charts, sponsored by Dacia. Collaborating closely with creative directors, account teams, and the client to develop a bold and vibrant identity that reflects Inês Lopes Gonçalves’s dynamic personality. Producing engaging social media content, guiding motion graphics, and ensuring cohesive art direction across all deliverables. Incorporating feedback seamlessly at every stage, delivering high-impact visuals that amplify the campaign’s reach and engagement.

• Freelance 3D Artist · Bar Ogilvy03-01-2024 – 03-01-2024

  Bringing Sumol—Portugal’s iconic fruit-flavored soda—to life with hyper-realistic 3D visuals, focusing on intricate lighting, texturing, and condensation to convey a refreshingly vibrant look. Collaborating closely with Bar Ogilvy’s creative directors, art directors, and account teams, aligning each step with strategic brand objectives. Delivering five polished, on-brand renders that elevate Sumol’s visual impact across digital and traditional channels while meeting tight deadlines and exceeding quality expectations.

• Brand Design Lead Consultant · AgreeWe03-01-2022 – 08-01-2023

  Conducting the development of a solid visual and strategic identity for Agreewe, an innovative platform simplifying agreements across multiple sectors, particularly in B2B. Collaborating closely with the co-founder, establishing a strong brand presence and securing $1.1 million in funding, including a substantial investment from a leading Web3 venture capital firm. Driving collaboration with cross-functional teams through weekly calls, aligning branding, design, product, and marketing efforts. Spearheading brand development with versatile logos, typography, and guidelines, ensuring a cohesive identity. Creating investor pitch decks that effectively communicate Agreewe’s value, pivotal in securing funding. Designing an intuitive Webflow website to showcase Agreewe’s offerings, enhancing engagement. Producing dynamic animations, 3D visuals, and pitch videos, boosting marketing efforts and presentations. Partnering with the product team to develop UI/UX mockups aligned with the brand’s ethos. Developing social media content to establish a consistent online presence, driving engagement. These contributions position Agreewe as a standout platform, driving growth, funding success, and market impact.

Education

• Elisava School of Design and EngineeringMaster, Branding
• IADELicenciatura (BA), Design

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