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Anuja Pardeshi

Anuja Pardeshi

Founder at T&T | Cultural Storytelling & Heritage Media | Freelance Consultant | Formerly at Estée Lauder, Zomato, Red Bull

12 yrs experience · Paris, France · <10 hrs/week

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About

With over 6 years of international experience across France and India, managing the EMEA region, I blend social media strategy, cultural insight, and creative direction to help businesses grow their presence online and deepen their impact. I specialise in: 🤳 Influencer Marketing and Content Creation (with special focus on TikTok) 🎥 TikTok insights & social media strategy ✨ Brand & content strategy with a storytelling edge 🌍 Cultural campaigns & cross-cultural positioning 🗂️ Notion Training and Knowledge Management 📈 Market insights & localisation strategies Let’s co-create something that feels true, moves people, and gets results. 📍Available for short & long-term missions. Fluent in English & French.

Skills

Account ManagementAdaptabilityAdvertisingBrand StrategyCanvaCommunity BuildingContent CreationContent DevelopmentContent StrategyCreative MarketingCreative ThinkingEmail MarketingGo-to-market StrategyInfluencer MarketingInfluencer OutreachMarketing StrategyPinterestScript WritingSocial MediaSocial Media CommunicationsSocial Media MarketingStrategic PartnershipsTikTokTikTok Management

Experience

  • Earned Media Manager - EMEA · ESTEE LAUDER COMPANIES03-01-2023 – 09-01-2023

Education

  • NEOMA Business SchoolInternational Masters in Luxury Management
  • Politecnico di MilanoInternational Masters in Luxury Management

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