Eugenia Barbieri

About

A goal oriented Marketer with 5 years of professional experience. I believe in the power of combining creativity with analytical skills to effectively solve problems. A curious team player, excited about creating innovative solutions that can have a positive impact on people and our world.

Experience

• Digital Marketing Strategist · CERTO12-01-2024

  As a Digital Marketing Strategist, responsible for developing and implementing digital marketing strategies to enhance brand presence and engagement.

• Content Programs and Market Insights Manager · TikTok03-01-2024 – 09-01-2024

  Worked on creative solutions to bring key moments and content categories to life by launching content campaigns. Optimised content discovery and accessibility in-app, tracked trends and social topics, and ensured content style, quality, and safety. Analyzed data to improve content consumption.

• Global Digital Marketing Assistant - Hugo Boss Parfums · Coty07-01-2023 – 12-01-2023

  Participated in digital activation for new product launches, defined digital strategy, collaborated with agencies for content production, and developed digital tools. Managed social media orchestration and content upload, and stayed updated with digital trends to provide strategic recommendations.

• Freelance Social Media Manager · Piazza Smart11-01-2021 – 01-01-2023

  Created editorial plans and ad campaigns, planned content for various platforms, increased brand awareness and engagement, and provided monthly reporting to the CEO.

• Digital Marketing Assistant · Itally02-01-2022 – 06-01-2022

  Optimized SEO for product articles, used various digital tools, and copywrote blog articles.

Education

• ESCP Business SchoolMaster in Marketing and Digital Media, Digital marketing
• Alma Mater Studiorum – Università di BolognaBachelor's degree, Business and Economics
• Goldsmiths, University of LondonIM, Marketing, Management & Economics
• Liceo Scientifico internazionale A. Righi - Cesena

Similar talent on Pangea

Anuja P.Founder at T&T | Cultural Storytelling & Heritage Media | Freelance Consultant | Formerly at Estée Lauder, Zomato, Red BullParis, FranceGabriella B.Global Media Manager at Coty | Marketing Strategist with a Master's in Integrated Marketing from NYUNew York, NYClarissa O.Digital Marketing & Content Creator | Social Media Strategy | Video & Photo ContentMexico City, CDMXJacob W.Founder & TikTok Brand Strategy Consultant | Ex-TikTok | Creator with 500K followersNew York, NY