Jacob W.

About

TikTok Strategist and Content Advisor with expertise in developing brand narratives through data-driven paid media strategies. Accomplished TikTok Creator (Excel Daddy 500K followers) with over two years at TikTok, adept at leveraging the platform's unique opportunities. Passionate about short-form content and the creator economy, regularly sharing insights as an industry thought leader.

Experience

• Founder & CEO · Social4TheWin01-01-2023

  Social media and brand strategy consultancy specializing in helping brands develop holistic social media strategies, from creative strategy to influencer, user-generated, and in-house content development, affiliate partnerships, media buying, community development, and e-commerce for agencies and brands • Advised $3B creative agency and subsequently $65B-$230B revenue businesses, along with numerous $5M - $10M agencies on their brand’s activations, strategies, and content performance • Contracted 50+ creators to develop first-in-class content production for brand use on social media • Hosted ongoing educational and network-development focused events for 100s of marketers and creators with 100M+ followers collectively across platforms Notable Clients include BBDO, FedEx, Wells Fargo, Media Bodies, Walkee Paws Speaking Engagements: Bayer Pharmaceutical Agency Panels, Raymond James TMT Conference 2023, IMS - Influencer Marketing Show 2024, Tulane University Marketing Panel, The New School Class (2x), Multiple Social4TheWin Panels, Artists For Unity, News Coverage: Ad Week, CNBC, Digiday (3x), The Information, The Washington Post, Fortune (3x), AOL (3x), Yahoo Finance (3x), New York Magazine, The Verge, Tech Times, Breaking Latest News

• Global Business Solutions, Enterprise Client Solutions Manager · TikTok06-01-2020 – 08-01-2022

  • Led a team of four client solutions planners and sales managers to advise and provide solutions to food and beverage brands to build their advertising capabilities on TikTok overseeing media buying, influencer partnerships, and creative strategy for 100+ campaigns valued at $50M in spend for businesses valued at $5B - $250B • Developed the first globally accepted automated process for analyzing campaign performance and trained the global team of ~1K employees, minimizing operating time by 95% • Conceived entrepreneurial ideas for TikTok, encompassing TikTok TV, TikTok Incubator, and Boosted TikTok • Leveraged data-driven consumer insights to enhance the campaign and creative strategy, generating an average of four times the ROI • Mentored a team of eight Client Solutions Managers and Planners to ensure a comprehensive understanding of optimized TikTok solutions, campaign performance, and brand partnership development that encompassed $150M in revenue • Leveraged data-driven consumer insights to inform and enhance creative strategy, increasing the impact of campaigns. Brand Clients: Mars, Hershey’s, Campbell’s, Coca-Cola, and Ben & Jerry’s Agency Partners: BBDO, DDB, Digitas, Energy BBDO, Mediacom, GroupM, Havas, Horizon, Influential, Leo Burnett, OMD, Publicis, Spark, Tinuiti, Vayner Media, Wavemaker, Weber Shandwick, Whalar.

• Nielsen · Associate Client Manager09-01-2019 – 06-01-2020

  • Promoted to Associate Client Manager six months faster than the typical track due to outstanding performance • Managed a team of three Analysts on workstreams to advise clients in the financial services industry on key strategic issues within the consumer-packaged goods industry including M&A, competitive analyses, and brand sales performance • Built robust data-driven analytic models to analyze complex raw data sets of $2T consumer packaged goods industry • Managed $40M annual book of business (45+ clients), with 100% client renewal rate, 16% growth on year-over-year contracts, and secured an additional $20M in contracts from companies valued at $300B - $1T • Delivered actionable insights to banks, equity research, hedge funds, private equity, and venture capital firms. Notable retained clients include: Banks / Equity Research: Alliance Bernstein, Bank of America, Barclays, Citi, Credit Suisse, Deutsche Bank, Goldman Sachs, J.P. Morgan, Jefferies & Co., Moelis, Morgan Stanley, Rothschild, UBS, Wells Fargo Hedge Funds: Ballyasny Asset Management, Citadel, Millennium Management, Point72 Private Equity: Invus Capital, TSG Consumer Partners, Verlinvest, Yellow Wood Partners Consultancies: Accenture, Bane, Boston Consulting Group, Deloitte, LEK, McKinsey

• Client Business Partner · Nielsen01-01-2018 – 09-01-2019

  Global account lead for 15 major financial services clientele (investment banks, equity research teams, private equity firms, hedge funds, and consultancies) that rely on Nielsen consumer product data to forecast stock prices, establish new investment opportunities, & M&A transactions. Responsibilities include analytical consulting, relationship management, and business development across an extensive client portfolio. • Analyzed the performance of 100s of brands and consumer packaged goods industry verticals, from alcohol, tobacco, baby needs, food & beverage, and presented sophisticated analysis as part of a four-person team providing strategic advice to $5B - $300B revenue companies • Initiated partner and contract negotiations with a 100% client renewal rate, 6% annual growth, and $10M in confirmed fees. • Supervised senior leaders across Nielsen engineering, marketing, and client solutions on special projects such as Nielsen Pet Data and E-Commerce, which generated $5M in revenue from clients • Crafted a model to assess adjusted data discrepancies for the consumer goods industry, decreasing operating time by 90%

Education

• Tulane University - A.B. Freeman School of BusinessFinance, Finance, General
• Tulane UniversityJapanese Language and Literature, Japanese Language and Literature

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