Sybil Wang

About

I’m a digital marketing consultant with experience driving growth for global brands and content creators. From managing product launches for renowned names like Cartier and Estée Lauder to building my YouTube community to 23K+ subscribers, I craft marketing strategies that deliver impactful results. Whether you need to enhance your brand’s visibility, optimize SEO, or grow your social media presence, I’m here to make it happen. - Expertise in market research, SEO, and social media growth - Skilled in crafting data-driven marketing strategies - Comprehensive project management from start to finish Let’s work together to bring your vision to life!

Experience

• Content Creator · YouTube2021

  - Established strong brand presence by applying blue ocean strategy, utilizing market research, A/B testing, and SEO tactics to augment channel reach by 163% and monthly impressions by 200k+ - Produced 2 viral video series by leveraging Google Trends, capturing untapped market segments, and trafficking 300k+ views - Collaborated with 10+ brands on sponsored content and promotional campaigns, leveraging data insights to achieve a 20% higher conversion rate for affiliate links and enhancing overall engagement by 25% on sponsored video segments

• Product Marketing Intern · Cartier2024 – 06-01-2024

  - Spearheaded 3 comparison analysis initiatives focused on competitor product offerings, pricing strategies, communication tactics, and CRM activations that were shared across 5 departments and accelerated planning for core product lines - Developed the local Watches and Wonders event for the flagship boutique, orchestrating cross-functional collaboration and fostering stakeholder relationships to ensure seamless execution, achieving a 14% increase in sales compared to the previous year - Forecasted FY26 sales by conducting a comprehensive analysis of retail data and integrating qualitative insights from sales associates spanning 6 retail and 9 wholesale networks, optimizing trade marketing strategies to enhance performance

• Project Manager · Frames of Butter04-01-2023 – 02-01-2024

  - Managed the largest PR project of the year, engaging 70+ KOLs and instituting Agile methodology to carefully monitor project scope, timelines, and task completion, resulting in successful project delivery. - Streamlined marketing workflow by restructuring content calendar, automating social media posts, and presenting monthly marketing analytics reports that facilitated more efficient and data-driven decision-making. - Crafted a client-centric digital strategy by leveraging data insights, boosting engagement by 388%. Developed strategic creative direction for summer campaign that attracted new audience, increasing website online sessions by 62% within 3 weeks.

• Marketing Intern · The Estée Lauder Companies Inc.06-01-2022 – 08-01-2022

  - Recruited Gen Z consumers through a digital gamification strategy that integrated online and offline touchpoints, driving in-store foot traffic and fostering strong brand loyalty. - Pitched and executed 3 PR events, proficiently managing event timelines, conceptualizing collateral, and coordinating vendors, which led to increased brand awareness and realized new communication goals. - Negotiated and secured collaborations with trending brands to curate innovative gift sets for trial marketing, expanding brand reach. Implemented personalized CRM strategies on LINE to boost client retention and engagement, contributing to increased conversion rates.

Education

• Imperial College LondonMaster of Science - MS, Strategic Marketing
• National Chengchi UniversityBachelor's degree, International Relations and Affairs

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