Abby Schommer

About

I've spent the last decade building and executing paid marketing strategy for storied brands like eBay and Lyft alongside small businesses and early-stage startups. I specialize in driving full-funnel outcomes (brand, customer acquisition/sales, reengagement, etc) and implementing measurement frameworks to best evaluate and optimize advertising performance. I'm passionate about democratizing enterprise-level solutions for businesses of all sizes, and freeing up time for my clients to focus on what matters most.

Experience

• Chief Growth Officer · CalPal (Formerly RevScience)08-01-2023

  -Build and maintain 0 to 1 growth strategy for CalPal across all paid and organic channels, bringing the product from pre to post-revenue in just 3 months following launch -Design and execute marketing campaigns across Facebook/Instagram, Google, and LinkedIn, resulting in a 150% revenue increase between H2 '23 and H1 '24 while maintaining profitable contribution margin -Develop Go-To-Market strategies for all new product releases including market research, promotion planning, pricing, and distribution methods

• VP of Global Customer Success · MetricWorks01-01-2023 – 08-01-2023

  -Designed an Advertiser Success framework coordinating efforts across Media, Analytics, and Data/BI teams to drive an average of 50% higher ROAS for clients adopting our Privacy-Safe Ads Measurement Solution YTD -Developed processes for querying and publishing advertiser Performance Benchmarks shared with clients and channel partners, securing MetricWorks as TikTok's premier measurement provider globally in 2023 -Forecasted and set revenue OKRs in concert with company-wide targets while also managing P&L - driving a 15% reduction in departmental hiring & onboarding expenses for Q2’23 -Managed a fully-remote team of CSMs in Korea, Singapore, Ireland, and the US while implementing new inclusive hiring practices, resulting in the company’s first-ever Parental Leave policy and a 100% increase in female headcount H1’23

• Vertical Strategy Lead, Innovation Hub · Meta10-01-2021 – 01-01-2023

  -Architected an org-wide Sales Enablement framework with guidance across areas of measurement, creative, and media buying in light of ads ecosystem changes, resulting in $40M incremental client investment in H1'22 -Built and directed global implementation of a Creator Marketing program backed by Influencer agencies, driving iROAS/iCPA improvements for 100% of participating customers and a 75% increase in digital advertisers' annual Creator Marketing spend -Led strategic planning and score-carding across the Global Sales org, administering workstreams and KPIs at a regional/departmental level and providing revenue updates at a Global VP level

• Client Solutions Manager, Enterprise eCommerce · Meta07-01-2019 – 10-01-2021

  -Led Enterprise client growth strategy - ushering advancements in measurement, user experience, and creator marketing tactics to drive 150% (+$75M) increase in e-comm clients' annual Meta investment -Directed a cross-functional team of product, data science, and engineering managers to deliver signal-resilient solutions for a Tier 1 retail client; simultaneously scaling best practices internally via a 'Customer LTV' Education series (70+ recurring attendees)

• Senior Client Development Manager · Bidalgo05-01-2017 – 06-01-2019

  -Directed the planning and implementation of app customers' paid social media strategy - managing a book of $30M in quarterly retained revenue across pivotal SaaS and Managed accounts -Led hiring, onboarding and training for US-based Client Development Managers and spearheaded design of client management methodology (SLAs) for Mid-Market customers

• Senior Client Success Manager · Taptica04-01-2016 – 05-01-2017

  -Managed end-to-end implementation of direct response advertising campaigns for North American clients on the Taptica Social & Programmatic platform, serving as the sole point of contact for all domestic accounts ($20M annual revenue)

• Strategic Account Manager · AreaOne05-01-2014 – 04-01-2016

  -Led sales pitches, demos, and trainings of the A1 platform to grow a base of Fully Managed and SaaS accounts while also executing clients' Paid Social and Programmatic campaigns

• Client Service Manager · Brand Connections05-01-2013 – 05-01-2014

  -Implemented organic and paid media strategy across various social, mobile, and web platforms, undertaking all content, reporting, and campaign management responsibilities

Education

• Stonehill CollegeBachelor of Arts (BA), Communication, Marketing
• Saïd Business School, University of OxfordMarketing

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