Chiao An Wu

About

Aspiring marketing strategist with hands-on experience in digital marketing, social media management, and brand engagement across the cosmetics and publishing industries. Proven track record in increasing brand visibility and customer engagement through innovative marketing strategies and content creation.

Experience

• Marketing Internship · Le Labo Fragrances2024-06-01 – 2024-07-01

  • Created and drafted 29 social posts for the launched City Exclusive perfumes, utilising trending content angles and distinctive perfume imagery to achieve about 3000 total engagements per post. • Developed brand-aligned storytelling and marketing plans for the City Exclusive perfume collection, ensuring consistent messaging and engaging target audiences. • Collaborated with paid social agencies to plan and execute marketing content to maximise customer engagement and support campaign performance tracking. • Researched and crafted storytelling narratives for City Exclusive perfumes to create marketing plans that effectively engage target audiences through paid media.

• Digital Marketing Intern · Hearst Magazines2022-08-01 – 2022-09-01

  • Led a 5% growth in official Instagram social media account followers from its 400k follower base by delivering clips with intriguing visuals related to casual life experiences. • Created YouTube interview content for a ‘Celebrity of the Month’ campaign, enhancing audience engagement and brand image. • Managed and organized fashion editorial content on the official Hearst website, ensuring alignment of brand identity. • Proposed innovative event ideas and collected feedback for market trends.

• Marketing Intern · Bobbi Brown Cosmetics2021-07-01 – 2021-07-01

  • Supported planning and operation of the Monopoly x Bobbi Brown collaboration giveaway PR events, increasing product exposure. • Utilized AR technology to enhance product trial experiences, boosting customer demand. • Coordinated logistics and brand partnerships to strengthen consumer loyalty and engagement within the local market.

Education

• University of LeedsBachelor of Arts - BA, Business Management with Marketing

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