Aqsa Zia

About

I’m a UX/UI Designer with a background in portrait photography, trained to notice the small things that make a big difference. I transitioned into UX to blend creativity with problem-solving and recently completed General Assembly’s immersive bootcamp. At GA, I led solo and collaborative projects across e-commerce, fitness, and beauty AI tech, all grounded in solid research and real user testing. I bring storytelling, visual sensitivity, and a user-first mindset to every screen I design. When I’m not designing, I’m exploring new places (Scotland was a recent fav), chasing good light with my camera, or rewatching Friends for the millionth time. I’m based in Sydney and open to junior roles where I can grow through good work and great collaboration. Skills: Figma, FigJam, Wireframing, Prototyping, User Research, Usability Testing, Journey Mapping, Persona Development, Visual Design, UI Design, Design Systems, Responsive Design, Heuristic Evaluation, Accessibility, Notion

Experience

• UX Design Immersive Course · General Assembly2024-10-01 – 2025-06-01

  A 12-week immersive program focused on industry-standard UX design processes, tools, and methodologies. I completed over 480 hours of hands-on learning, covering everything from research and testing to UI design and prototyping. The course emphasized user-centered design and problem-solving through both solo and group projects. Throughout the program, I led and collaborated on 3 projects spanning e-commerce, fitness, and beauty, each grounded in real user needs and iterative design. Please find links to each project I completed below, as well as fully documented case studies and a brief description for each project.

Education

• General AssemblyUser Experience Design Immersive Program
• National University of Modern Languages (NUML)Bachelor's degree, English Language and Literature/Letters

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