Roo Lee

About

My superpower? Finding a fresh twist on everyday ideas. 👀 I specialise in uncovering the hidden gems within businesses - those unique traits that give your brand its personality. With over 6 years in the corporate world, I’ve seen how only the largest companies could afford expansive marketing campaigns, often relying on million-dollar budgets. But with the rise of social media, the playing field has truly levelled. I dig deep into consumer psychology to identify untapped opportunities and create impactful campaigns for businesses of all sizes. Whether you have a million-dollar budget or are working with leaner resources, my commitment is to deliver results that truly matter. 🧠 What I Offer 🧠 • Campaign Management & Execution • Campaign Strategy • Social Media Management, Copywriting & Audits • Content Creation • Graphic Design • Instagram & TikTok Reel Editting • Media Ad Buying • MailChimp / Email Campaigns • Web Design (Square Space) • UGC Influencer Collaboration 🔥 What Sets Me and My Collective Apart 🔥 💭 We Care About Your Problems, Not Just Profits. 💭 I want to hear your highs, lows, and what keeps you up at night. Every business has its own personality, just like we do, and I love getting to know each one. My mission is to help you thrive and grow with straight-up, honest support - no beating around the bush. 💬 Forget G*ogle, We Translate Youth Speak Into Any Language You Seek. 💬 I understand the pulse of youth culture and how it can connect with your audience. Whether it’s trendy slang or the latest internet lingo, I ensure your message hits home. We’re here to bridge the gap between generations. ✨ A Collective Of Culture Conscious Creatives Who Care. ✨ As the leader of my team, I guide a tribe of culture-conscious creatives and we're proud of it. We are dedicated to bringing your brand to life in the most authentic and meaningful way.

Experience

• Account Manager · DSTNCT10-01-2022 – 10-01-2023

  • Strategised, planned and led marketing campaigns for both online and offline execution. • Managed campaign timelines, media ad budgets and logistic operations across given accounts (eg. Prime Minister’s Office and National Arts Council) to ensure top-notch delivery across social media platforms and in-person activations. • Analysed NAC website traffic via tools such as Google Analytics and, created a CRM EDM Drip Campaign to encourage higher membership adoption as well as retention. • Worked closely with creatives, influencers and external vendors to ensure timely execution of marketing initiatives such as guerrilla marketing, launching a video series and ad hoc events.

• Community Manager · 99 Group2022 – 10-01-2022

  • Managed Facebook Community Group and grew membership by 511 members in months. • Launched Telegram channel and grew membership to 2.1K members. • Planned and executed community engagement strategies to drive organic community growth • Engaged potential key opinion leaders and partners to collaborate with for new opportunities • Successfully ran 2 community events to raise awareness and company's social beliefs. • Unleash your Inner Banksy - Led and hosted the very first community event at a graffiti studio. Invited home decor influencers to build relationships and gather stories for our editorial team. Achieved 100% story shares and combined reach of 9K views. • Renting in Singapore: Keeping It Crystal Queer - In line with Pride month, I marketed and led a queer rental event for the LGBTQIA+ community, while managing all communication with internal as well as external stakeholders, community groups and KOLs.

• Agent Marketing Executive · 99 Group10-01-2019 – 12-01-2021

  • Headed all marketing campaigns and online communications across platforms such as MailChimp, Facebook, SMS, and In-App Messaging. • Owned product marketing initiatives from launch to rebranding, collaborating with engineering for enhanced user experience and adoption. • Successfully sold out Agent Mastery Series tickets twice, within 2 days of marketing comms. Initiated new funnel systems and campaigns including: [1] EDM Funnel Campaign: Established new EDM funnels, boosting online conversions by 50%. [2] Covid-19 Campaigns: Engaged in qualitative research, executing campaigns driving 300 weekly leads to the sales team. [3] 11.11 Matchmaking Campaign: Spearheaded the first, collaborative Agent and Consumer campaign, successfully increasing traffic threefold. • Launched and managed weekly agent email campaigns with 20% open rates and 40% increased engagement. • Presented at online and offline workshops, educating on digital marketing and branding. • Wrote product and agent success articles, strengthening agent relationships.

• Digital Marketing Executive · igloohome2019 – 08-01-2019

  • Managed digital campaigns across Facebook, Google and LinkedIn using self-created marketing videos, GIFs and advertising assets. • Conducted A/B testing to optimise all ads, boosting social media conversions by 50% and lead generation by 25%. Executed SEO strategies and achieved top organic rankings. • Single-handedly managed several marketing campaigns: > Airbnb Campaign: Created the campaign landing page, distributor interaction and all digital advertising across Facebook and Google in Malaysia, Australia and Indonesia. • Propelled conversions and brand awareness by more than 5x and website traffic by 166%. > Great Singapore Sale 2019: Executed digital advertisements across Facebook, Google and website banners. Achieved a 10% increase in purchases compared to previous year. • Worked closely with the website developer to smoothen transition of company website to HubSpot for easy content creation. Engaged in website analysis (with Hotjar and Google Analytics) to improve user experience and smoothen website conversion funnels. • Revamped company’s US and UK Amazon listing pages

• Marketing Executive · M.D KLER06-01-2018 – 09-01-2018

  - Managed a diversification of tasks: Property Management, digital advertising, client interaction and on-site hospitality responsibilities - Grew profits by £3,700 within the first week by building brand awareness via digital advertising, A/B testing of prices and enthusiastic customer engagement - Conducted post-promotion investigation on rental activities and proposed new reporting systems for improved data analysis in preparation for future campaigns

• Co-founder · THE KALE KOLEKTIF (CREATIVE MARKETING AGENCY)02-01-2024

  • Secured a diverse clientele spanning the F&B, e-commerce, and healthcare sectors. • Devised and implemented impactful social media campaigns on Instagram and TikTok, elevating brand presence and personality. • Led the entire content creation pipeline, from ideation to production and editing, delivering curated Instagram Reels and TikTok content. • Conducted comprehensive social media audits across platforms, leveraging rigorous data analysis to inform actionable insights and refine future content strategies. • Fostered strategic partnerships with stakeholders across various industries, such as F&B operators and physiotherapists, to deliver personalised content solutions and messaging.

Education

• Queen Mary University of LondonBachelor of Business Management (Hons)
• Queen Mary University of LondonFoundation degree, Humanities and Social Sciences
• Pioneer Junior CollegeGCE A Levels, Arts Stream
• Singapore Chinese Girls' SchoolGCE O'Levels

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