Ariela Masarsky

About

With a robust academic background in Political Science and Government, holding dual Master of Arts degrees from Reichman University and Vysoká škola CEVRO, and a Bachelor of Arts in Communication and Media Studies from Reichman University, this professional has carved a niche in the marketing and content creation industry. From 2018 to 2024, they served as a Marketing Specialist at Empire, crafting visual and written content for social media and consulting on marketing strategies. Their role as a UX Content Writer at Sweetch involved enhancing user engagement through strategic content development. Previously, as a Social Media Manager at Shtik Media, they managed campaigns across major platforms. Their tenure as Project Manager at Alpha Financial Group saw them spearheading productivity improvements and revenue growth. Earlier, they developed online marketing strategies as a Social Media Marketing Manager at Tenengroup Ltd., managing a global team and social media presence for lifestyle brands.

Experience

• Marketing Specialist · Empire03-01-2018 – 02-01-2024

  Creating visual content for brands' social media channels, producing photo shoots and videos. Developing marketing content for various clients including product stories, papers, datasheets, blogs, social media, websites, video scripts, presentations, and press releases. Consulting clients and helping them build their marketing and content strategy on social media platforms such as Instagram, TikTok, and Facebook. Engaging in marketing writing, creative writing, and content writing.

• UX Content Writer · Sweetch11-01-2021 – 01-01-2024

  Creating and managing engaging content for our apps' users across the globe. Collaborating closely with the product team and behavioral scientist to define new features that will significantly improve users' engagement.

• Social Media Manager · שטיק מדיה - Shtik Media09-01-2020 – 11-01-2021

  Managing Facebook, Instagram, and TikTok pages for various clients. Creating compelling content, large-scale social media campaigns, activities, and tracking trends on social media platforms. Assisting in clients' branding processes.

• Project Manager · Alpha Financial Group01-01-2019 – 02-01-2020

  Improving productivity and simplifying processes while meeting strict deadlines and overseeing performance according to company KPIs. Completed the company's largest project within three months, 3 months ahead of schedule, allowing immediate revenue generation. Establishing the company's sales department, supporting product adoption worldwide. Managing and training a team of 30 sales representatives, increasing quarterly revenues by 26%. Full responsibility over the company's supply chain, sourcing new services and suppliers, and reducing costs by 30%.

• Social Media Marketing Manager · Tenengroup Ltd.12-01-2016 – 12-01-2018

  Creating an online marketing strategy for various lifestyle brands. Managing the brands' social media channels and online communities including Instagram, Facebook, and Twitter. Creating visual content for the brands' social media channels. Managing the international social media team of 24 employees.

Education

• Reichman UniversityMaster of Arts (M.A.), Political Science and Government
• Vysoká škola CEVROMaster of Arts (M.A.), Political Science and Government
• Reichman UniversityBachelor of Arts (B.A.), Communication and Media Studies

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