Arlene Verapen

About

With 8+ years of B2B/B2C marketing experience and 13+ years of professional experience, I specialize in international growth marketing, project management, event operations, and social media marketing. I’ve worked with globally recognized brands such as The Economist, The Atlantic, The Financial Times, and The United Nations. My expertise includes launching international marketing campaigns, coordinating multichannel outreach, and driving audience growth, resulting in a 22% increase in user acquisition and a 30% boost in event attendance. Key Expertise: • International Marketing Strategy: Expertise in expanding brand presence in global markets through targeted campaigns and localized strategies. • Project Management & Team Leadership: Skilled in managing cross-functional teams and driving projects from concept to completion on time and within budget. • Data-Driven Marketing Optimization: Proficient in leveraging analytics to optimize campaigns, increase engagement, and boost ROI. • Event Operations & Growth Marketing: Adept at managing complex events while implementing growth strategies that increase audience participation and revenue. Career Objective: I'm seeking a senior marketing leadership position where I can use my experience in growth strategies and global campaign management to grow revenue and brand visibility. Current Projects: • Currently, at The Economist (May 2024–Present, Contract), I manage marketing execution for events in Bahrain, UNGA, and COP29, collaborating with clients like the Bahrain Economic Development Board, BCG, and GSMA. • Concurrently, as a Marketing Manager at The Atlantic (July 2024–Present, Contract), I develop and implement digital marketing strategies, coordinate multichannel outreach, manage social media content, and design targeted email campaigns for events across the US. Most Recent Project: Previously, as a Marketing Executive at The Financial Times (Oct 2021–Mar 2024, Full-time), I led international event marketing campaigns, launching events in Singapore and South Africa, and managing events in London and New York. If you are looking for a results-driven marketing leader with a proven track record of driving business growth, contact me today.

Experience

• Marketing Manager, US · The Atlantic07-01-2024

  Developed and implemented comprehensive digital marketing strategies, coordinated outreach across multiple platforms, managed social media campaigns, and designed targeted email campaigns.

• Consultant, CMS Migration · The Atlantic08-01-2021 – 02-01-2022

  Migrated 100+ microsites to new internal CMS, managed data acquisition and re-entry, transferred image assets, and archived historical event sites.

• Marketing Manager, Middle East & Africa · The Economist05-01-2024

  Managed marketing execution for major events, spearheaded brand awareness campaigns, and built relationships with key clients in the MENA region.

• Marketing Executive, US · Financial Times10-01-2021 – 03-01-2024

  Strategized and executed global lifecycle marketing campaigns, spearheaded market launches, managed sponsorship revenue, and expanded brand loyalty.

• Project Manager, Summit · JAHAJEE10-01-2020 – 09-01-2023

  Transformed a local event into an international summit, managed sponsorship revenue, and optimized event messaging.

Education

• The New SchoolMaster’s Degree, International Relations and Affairs
• The City College of New YorkBachelor’s Degree, Business Administration and Management

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