Anton Buchner

About

With a Bachelor's degree in Economics and Econometrics from the University of Sydney, I have over two decades of experience in marketing and communications strategy. As a Marketing Strategist at Front Foot Marketing, I focus on evidence-based approaches to maximize marketing results. And also get my hands dirty in the creation of communications, whether it be to input into content, design, targeting, UI/UX or brand stories. I also help optimize marketing team, technology, time and budget investments. My diverse experience has honed my expertise in brand engagement, customer segmentation, and B2B and B2C customer engagement. I'd love to hear what's keeping you up at night. Like to put me to the test and throw ideas around?

Experience

• Marketing Strategist · Front Foot Marketing01-01-2010

  My team and I bring an evidence based approach to strategy and planning to maximise marketing results. Helping calculate an incremental, profit based ROI. I believe that more science is needed in marketing to help create certainty in uncertain times. We can help you with: 1) Growth - identifying and enticing incremental customer value opportunities 2) Competitive Advantage - a more compelling story to create emotional connection 3) Optimisation - journeys, channels, and content With decades of brand, direct, digital, and client marketing experience, wed love to share our wisdom with you.

• Marketing Management Consultant · TrinityP301-01-2011

  TrinityP3 is a global marketing management consultancy. It specialises in helping clients optimize their marketing activities. TrinityP3's aim is simple. "We improve the marketing output of every single organisation that engages us". The consultancy is structured into four advisory practices: 1. Marketing Operations Consultancy. Working with marketers to improve internal structure, operations, methodologies and the development and implementation of new initiatives. 2. Marketing Supplier & Media Consultancy. Working with marketing and procurement teams across all aspects of multi-disciplinary agency roster structure, selection, value, and performance. 3. Agency Consultancy. Working with agencies to advise on positioning, marketing strategies and new business conversion. 4. Content, Speaking and Mentoring. In addition to our extensive range of free content, we are available for mentoring, writing, and speaking opportunities.

• Senior Strategist - Consultant · Permission02-01-2010 – 01-01-2021

  Unlocking the power of customer permission across lifecycles. Transforming clients in a digital and data insight driven world. Establishing measurement and ROI frameworks for value based marketing.

• Group Director · LOUD02-01-2007 – 10-01-2009

  Integrated advertising and digital marketing including brand engagement evolution strategy for ING Australia

• Director Customer Engagement · The Village05-01-2005 – 12-01-2006

  Worked on pitch team to win the CBA account under the STW Group. Helped set up the Village - an agency hub dedicated to managing the CBA account. Managed the customer engagement unit focussing on customer segmentation, direct mail and internet strategies.

• Group Account Director · Singleton OgilvyOne01-01-2000 – 01-01-2006

  Group Account Director, developing successful B2B and B2C customer engagement strategies across Nestle, Purina and AGL

• Account Director · Wunderman Cato Johnson01-01-1995 – 01-01-2000

  Managed FOXTEL subscription TV account

• Account Executive · Foxy Advertising P/L01-01-1992 – 01-01-1995

Education

• University of SydneyBachelor Economics, Economics
• University of SydneyBachelor of Economics, Econometrics and Quantitative Economics

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