Armando Dela Cruz

Armando Dela Cruz

Direct-Response Sales Copywriter for SaaS/B2B Brands, Founders & Coaches | Landing Pages, Emails, Ads, or VSLs | Get Your Copy in Less Than 48 Hrs

9 yrs experience · Pasig, Metro Manila · 10-20 hrs/week

About

⭐️⭐️⭐️⭐️⭐️ "Armand is an incredible direct response copywriter. He's prompt, professional, and very communicative. He totally got the vibe of what was required in every brief. Highly recommended, and will definitely rehire!" If you're looking for a direct response copywriter whose ONLY goal is to DELIVER RESULTS to your business, and not only that but also: ✔️ take your business goals seriously ✔️ communicate super well ✔️ will never settle for mediocre work ✔️ submit copy ON TIME ✔️ go above and beyond for your company Then you're looking for me! You may safely, ✨ 𝓬𝓸𝓷𝓯𝓲𝓭𝓮𝓷𝓽𝓵𝔂 ✨ proceed... I have 9+ years of experience helping help busy founders, marketers, and coaches in SaaS, B2B, Education, Finance, and MarTech fix underperforming sales copy without weeks of briefing and back-and-forths. Here's what you get working with me: 🎯 ON-POINT SALES COPY — I will craft your sales copy that taps into your ICP's pain points, addresses their objections, and positions your offer as the most ideal solution. Written in a way that speaks your audience's language. ✅ CONVERSION-FOCUSED WRITING — I'll make sure that your landing pages, emails, VSLs, ads, and blog posts naturally guide readers toward a clear CTA, turning casual followers into leads and eventual customers. 👍 WIREFRAMED FYC — Implementation-ready copy delivered already in the right places, for your convenience! ♾️ UNLIMITED REVISIONS — We won't stop until you're 100% happy! While I specialize in direct-response and sales copy, I offer a wide scope of copywriting services. This includes: ✔️ Sales page copywriting ✔️ Landing page copywriting ✔️ Automated marketing funnels ✔️ Email sequences ✔️ VSL/webinar scripts ✔️ Podcast scripts & spiels ✔️ Ecommerce copywriting ✔️ Meta/TikTok/YouTube video ads ✔️ Brand/creative copy ✔️ Content strategy Listen, I'm not like any other copywriter. I write to DELIVER RESULTS and DRIVE MORE SALES. I urge you to proceed ONLY if you: 👍 Know the value of sales copy as a key ingredient to your business' success 💸 Want to turn uninterested visitors into actual PAYING customers 📉 Reduce churn and minimize bounce rates 🧠 Focus on growing your company (and not baby-ing another freelancer) If that sounds like what you're looking for, drop me a DM and work with a no-nonsense sales copywriter who will go above and beyond for your business! 🙌 Let's get started!

Skills

Adobe Creative SuiteAdobe Premiere ProCanvaDaVinci ResolveGraphic DesignIllustratorMotion GraphicsPhoto EditingPhotoshopVideo EditingYouTube

Experience

  • Head of Brand Integration | Partnerships, Digital Marketing · Rappler07-01-2021 – 07-01-2023

    I help Rappler drive sales and revenue growth through content and business innovations across advertising, branded content, and community development, keeping in mind the brand's three core tenets — credibility, purpose, and quality. I oversee dynamic ways brands appear in the Rappler ecosystem, including the Rappler.com website, its social network, and I.P.s, on which I often appear as an on-cam talent.

  • Senior Digital Strategist · Clozette Group07-01-2023

    – Empowers sales team to close key accounts in various sectors, including technology, tourism, FMCG, and more. – Oversees digital marketing strategies for a full breadth of Fortune 500 clients and offers clear execution roadmaps for implementation by marrying data insights and creative work. – Leads collection, interpretation, and presentation of data for pitches and campaigns.

  • Senior Copywriter · Brighta Group07-01-2025

    Australia-based agency helping industry and trades companies with digital marketing. I provide strong, human-written conversion-focused copywriting across all channels.

Education

  • Pamantasan ng Lungsod ng Maynila (Manila State University)Bachelor's Degree (some), Accountancy

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